Is Google really getting rid of exact match keywords in AdWords campaigns? Not exactly. Before you panic, learn more about close variants and the ways they expand your PPC campaign.
Your product names carry beyond your product and category efforts, and carefully crafted titles can have a remarkable influence in your SEO, PPC and channel marketing efforts. Our specialists guide you through your top product naming considerations.
Looking for more opportunities to create content for your site? We’ll show you how to explore your own brand personality for inspiration in the content creation process.
Your content is not the only aspect of your site that speaks. Learn three ways that your web design starts a nonverbal conversation with your visitors, from branding to layout and persuasive navigation.
Your logo is the most prolific, memorable aspect of your brand. With a lot to say and only a few pixels to say it, make sure your logo design reflects the following gold standards.
Have you ever had your personal information stolen online? One of our security experts reveals an inside look at password security and encryption methods while offering advice for protecting your information without a laundry list of individual passwords.
Struggling to convert more visitors into customers. We’ll walk you through 3 ways to boost conversions by thinking more like your customers.
The 2014 holidays are right around the corner, and it’s time for your store to prepare for another record-breaking season. But how can your business thrive in a short selling season with increased competition from major retailers, like Amazon? To Continue reading…
Remarketing is a powerful selling tool that has been mentioned around the web as a must-do. However, many merchants aren’t sure how to get started or even exactly what remarketing is. Watch our short mini-webinar below where two members of Continue reading…
Selling internationally is a wonderful way to expand the borders of your online store, but how do you stop international shipping from breaking the bank. Our partners from ShipStation off their advice.