Addition Through Subtraction: How Negative Keywords Help Shopping Feed Campaigns

Addition Through Subtraction: How Negative Keywords Help Shopping Feed Campaigns

What role does keyword research play in your shopping feed campaign? You may not be able to bid on them, but a negative keyword strategy can help ensure better, prequalified clicks.



Making the Switch to Responsive Design Part 1: Creating a Seamless Experience

Making the Switch to Responsive Design Part 1: Creating a Seamless Experience

In Part 1 of our Making the Switch to Responsive Design series, learn how to create a user experience that ignores the boundaries between smartphone, tablet and computer.

Set Your Shopping Feed Products Apart from the Competition

Set Your Shopping Feed Products Apart from the Competition

Are you shopping feed products surrounded by nearly identical offerings. Set your listing apart with greater feed detail; we’ll show you how in today’s checklist.

Top 5 Google Shopping Bidding Strategies

Top 5 Google Shopping Bidding Strategies

Struggling with Google Shopping’s new structure? Our partners at GoDataFeed explain recent changes and 5 Google Shopping bidding strategies for growing your campaign.


3 Brainstorming Methods for Varying Your Blog Content

3 Brainstorming Methods for Varying Your Blog Content

Having trouble producing the regularly updated content that readers and search engines demand? Here are 3 brainstorming methods for keeping your blog engaging and relevant.

Announcing Advanced PPC Management from Volusion

Announcing Advanced PPC Management from Volusion

Add remarketing campaigns and visual ads to your PPC marketing strategy with Volusion’s new Advanced PPC Management.

5 Google Merchant Center Suspensions and How to Avoid Them

5 Google Merchant Center Suspensions and How to Avoid Them

Recent changes to the Google Merchant Center could mean suspensions for unwary merchants. Learn about the 5 most common Merchant Center suspensions and how to overcome them.


4 Ways to Fast Forward a Shopping Feeds Campaign

4 Ways to Fast Forward a Shopping Feeds Campaign

Optimizing your shopping feeds campaign takes time and intense analysis, but a few simple changes can help lead to better click-through rates and a better ROI.

Cater to More Devices with Free Responsive Templates

Cater to More Devices with Free Responsive Templates

As customers become more sophisticated in their browsing habits and rely on an ever-growing diversity of screen sizes and resolutions, digital storefronts must cater to consumers with content that their devices can easily digest. For most sites, that means appealing Continue reading…

Conversion-Driving Product Titles for Google Shopping

Conversion-Driving Product Titles for Google Shopping

The Google Shopping comparison shopping engine is one of the fastest ways to communicate the products that you offer–and the price that you are asking–to the eyes of interested buyers. Together with attractive product photos and competitive pricing, a well-crafted Continue reading…


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