Imagine walking into an electronics or jewelry store with some of the most amazing products you’ve ever seen. Everything this store offers is unique. The people seem kind. The prices are right. But the store itself is very drab and almost looks like a warehouse, and you can’t find anything. It makes you wonder where these people came from and if their goods were stolen or not.

A template is like that brick-and-mortar storefront. If it doesn’t live up to your products, you could be selling your store short. What is a template exactly though? The template is the frame of your website. It contains the categories and navigation. You can see an example of how templates vary in structure here.

What are some things to consider when choosing how and where your categories will be displayed?

1.) Color scheme: Different colors solicit different emotional reactions. Understanding what emotions your site is conveying is key. Since you will probably choose more than one color, it can be very helpful to be familiar with different color schemes together first before putting together a design. This color schemer gallery is very helpful in making this choice.

2.) Navigation: Do you want your navigation to be on the top, the left, or the right? Do you want both top and left navigation? Laying out information in a clear manner is key. Since navigation is ultimately controlled by you and your shopping cart software, making this choice before choosing a template can help give your store a more deliberate, unified feel.

3.) Having an About Us page, a prominent return policy, and contact information will determine if people can trust you or not. We don’t buy from people we don’t know. Where can you display this information so that people can find it?

4.) Customers who use your search functionality to find products are much more likely to purchase than those who are simply browsing. Make sure it is prominent for your users somewhere in your template.

Michelle Greer, Marketing Specialist
http://www.volusion.com

Bookmark to:

Your logo seems like such a small part of your online store. After all, your customers are looking at your products, right? A logo is an afterthought.

Your company’s logo is the most prominent form of branding your store will have. A logo can go on a receipt, a letterhead, a t-shirt, banner, as well as every page of your online store. It is also typically in one of the more prominent places website users look according to eye-tracking studies. It’s how your customers identify you.

What should you consider when choosing a logo?

Your customers can’t see if you choose to wear a suit or t-shirt, cargo pants, and Birkenstocks. They don’t know if you or your employees are country or city dwellers. They see your site. Ensuring your logo matches what you are all about will set the cornerstone for creating a solid brand people will be able to trust.

If you are a Volusion customer, you can purchase a logo design for $495.

Michelle Greer, Marketing Specialist
michelle_greer(at)volusion.com
http://www.volusion.com

Bookmark to:

After graduating from UC Berkeley, Adam Guthrie realized that he would not be happy with his career working for someone else. “Since I had some bartending experience (mostly as my fraternity’s social chair for a couple of semesters), I decided that retailing bar supplies for the at-home enthusiast was an underserved niche that I had the potential to take advantage of. After visiting a variety of discussion boards frequented by other storefront owners, and doing some research on my

own, I concluded that the Volusion platform would suit my needs best due to its professional appearance, flexibility, and automation features.”

Adam started off by listing his products on higher traffic sites while his search engine rankings were being built. “In the early stages of HomeBarSource.com’s launch, we relied solely upon price comparison sites such as Shopzilla, Froogle, and Shopping.com to provide leads to potential customers. Within a few months, the major search engines began to provide the website’s pages with higher page ranks in the search results due to the SEO capabilities of the Volusion platform. As revenue increased, we began to purchase ad-space and links to our store on high ranking websites, which within a few more months helped HomeBarSource.com reach top-10 (and in some cases, top-3) rankings for our major targeted keywords. We’ve also added a Drink Recipe informational section on our website, which has helped our site become indexed for even more related keywords and to increase our page rank due to an increase in the text:code ratio.”

Adam’s had so much success with homebarsource.com, he decided to open another store using Volusion’s platform, kitchenandrestaurant.com. Adam is optimistic about his new prospect. “While the sales and product line of HomeBarSource.com continue to increase, Kitchen and Restaurant appears to be gaining enough momentum to indicate the potential for an even greater success than our first venture.”

Michelle Greer
michelle_greer(at)volusion.com
http://www.volusion.com

Bookmark to:

This article was taken from ECommerce-Guide and was originally written by Michelle Megna. This discount can be applied to a bulk shipment, but will not apply to shipping rates that pull up on a Volusion store, as these will not factor in bulk.

For the first time ever, the U.S. Postal Service is offering discounts based on volume, as well as other incentives including online discounts, for Express Mail, Priority Mail and other shipping services, effective May 12, according to the USPS. These rate changes are now possible due to a change in federal law, enabling the Postal Service to better compete in the shipping market, said Steve Rifai, director of marketing for Endicia, an Internet postage service and an approved licensed vendor of the USPS.

“Before, you could negotiate rates, say, with FedEx, but you couldn’t with the post office because the rates were set by its over-site committee,” said Rifai. “Now with the new law, the post office can act as a competitive organization, so it has much more flexibility in setting prices.”

With the new rates going into effect May 12, the good news for e-tailers is that the post office is offering discounts for those who use online shipping tools.

Postal service shipping products are currently priced by a “one price fits all” approach — customers pay the same price per piece regardless of the number of packages sent or the method of payment. Beginning May 12, customers will be able to take advantage of commercial volume pricing, minimum volume rebates, online price breaks and other pricing incentives. For example:

* Express Mail, a premium overnight delivery, is switching to an industry-standard, zone-based pricing system, resulting in lower prices for closer destinations. Customers will enjoy a three percent price reduction by purchasing Express Mail online or through corporate accounts. Up to an additional seven percent price reduction is available for customers who meet quarterly volume minimums.

* Priority Mail will be available at an average three-and-a-half percent savings to customers who use electronic postage or meet other requirements.

* Parcel Select, the Postal Service “last mile” advantage of delivery to every door, will feature pricing and volume incentives for large- and medium-sized shippers.

* Parcel Return Service, an easy and convenient way for customers to return items to businesses, will move entirely to a weight-based pricing system, resulting in significant price reductions for lighter packages.

“These innovative published pricing incentives will make our products more attractive to all shippers, especially small businesses,” said Postmaster General John Potter in a statement. “We’re pricing our products to sell in today’s competitive shipping market.”

For overseas shipping, Rifai said there are additional discounts for e-tailers using online methods. Merchants will get an eight-percent online discount on Express Mail International, a five-percent online discount for Priority Mail International and a 10-percent reduction on Global Express Guaranteed.

Rifai also said that volume shippers may qualify for quarterly rebates on Express Mail. “At the end of the quarter, based on a sliding scale, for instance if you’re sending more than five packages a day on average, you get up to an additional 10 percent back.”

If you are currently using Endicia for your shipping needs, the software will update automatically. “When a customer starts up the software, the new rates will be updated May 12 and they will receive all the online commercial discounts that they qualify for,” said Rifai.

For more information on the postal rates going into effect in May, download the USPS price page.

New Freight Tool, Free Sidekick Scales
In other shipping news, there’s a new “Expedia-like” online tool at www.freightnshipping.com that can help people who sell large items streamline the process of finding freight services.

After being assigned a “personal freight assistant” to help with their needs, says the company, sellers log onto the site and enter key information, such as destination and origin zip codes, and the weight of the shipment. They then get free quotes from more than 60 freight and shipping carriers. The company claims this saves on shipping costs by matching the best options to your needs, and also saves Web shop owners time because they don’t have to track down viable sources.

Finally, Shipping Sidekick, a Web site that lets you compare shipping rates and transit times, just announced it is offering a free shipping scale (after rebate) to anyone shipping through its discount shipping console. These digital shipping scales feature a 35 to 150 pound capacity and a lifetime warranty and are perfect for eBay sellers, small businesses and home-based businesses, according to the company.

Michelle Greer, Marketing Specialist
michelle_greer(at)volusion.com
http://www.volusion.com

Technorati Tags: Ecommerce Shipping, Volusion Shipping, Volusion Features, Online Store Shipping, Bulk Shipping USPS, Postal Service Shipping, Discount Shipping Store, Volusion, Shopping Cart Software, Volusion Reviews, Sell Online, Ecommerce Software

Bookmark to:

Although the two took their first scuba lesson by accident, Phil Ellis and his son Brad quickly fell in love with scuba diving. “As soon as I went underwater for the first time, I was hooked. Both Brad and I began immediately thinking how we might make a living doing that great sport,” said Phil. After becoming a more active diver, he decided to quit his job in industrial quality improvement and manufacturing process control to open a scuba shop in Decatur, Alabama. When the travel industry came near to a dead halt after

September 11th, their brick-and-mortar store ended up not fairing so well.

Rather than just close up shop, Phil decided to take his business online with Dive Sports. He and his son had some success with a website they had built from scratch in 2002. After experiencing some growth, they soon realized they needed something more robust to maintain a sustainable business model. A friend had recommended Volusion and they set up the live store in January 2008.

Since opening their Volusion store, Phil and the crew at Dive Sports has since reached out to the online community in scuba forums, chat boards, and blogs. Phil even started his own blog to discuss scuba products and tips. By reaching out to the community online, Phil developed an edge over his bigger, less personable competitors. “No matter how much our internet business grows, we are still just a bunch of scuba divers that love the sport and love sharing our knowledge and information with our customers. We like for our customers to think of us as their local scuba store, no matter where they live,” says Phil.

Bookmark to: