Banner ads when they were introduced on the Internet changed the face of advertising. While most marketing companies were thinking in terms of print ads, the concept of banner ads with their limited space, visibility and size was revolutionary. Marketers were forced to think out of the box and innovate new designs within new boundaries. Time and research showed that their efforts were not in vain. An early study by Nielsen / NetRatings in 2000 found that the right approach to creating banner ads was successful in drawing users into actually clicking on the banner ads.

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