Placing Keywords in Your Domain Name May Help to Increase Site Traffic
Search engines are something to not only be considered, but valued from the very beginning of a site’s creation. Noted by many as the number one place to advertise an online business, search engines and the way in which they work and are used should be an ongoing thought in the mind of an online store builder. Whether on an organic search listing or a pay per click ad, a site appears to be more pertinent to what the user is looking to purchase or acquire information about when the actual domain name includes the keyword being searched for. That keyword will also appear bolded within the domain name, furthering the suggestion of site relevancy and the overall likelihood of a click.
When you work to develop a keyword rich domain name, be creative. Make sure the name is not only relevant, but is one that will be remembered. Start off with a list of the most obvious and valid keywords for your site. Then, focus on the not-so obvious. Also consider the amount of competition each word garners. Last but certainly not least, apply common sense to the equation. Using valid keywords within the domain name will likely garner more clicks to your site. And remember, more clicks often equal more sales!
*Important Note: For branding purposes, choosing a company’s name as the domain name is also an important consideration. You could then create smaller microsites using these keyword rich domain names, leading to your main site.
-Stacie Leonard, Ecommerce Marketing/Copywriting
October 4th, 2006 at 05:23pm
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6 Comments Add your own
1. harry | November 27th, 2006 at 4:41 pm
It would be better to have your main keyword in domain, it will help you when you go for text link exchange. Your keywords would be benifited for serp.
2. Aetna | January 7th, 2007 at 3:24 am
I like the way you set up that your info is the homepage, nicely done. Thanks!
3. Miss | January 25th, 2007 at 12:09 am
I’d just like to thank you for taking the time to create this internet website. It has been extremely helpful
4. linou | March 4th, 2007 at 10:09 am
A very interesting website. I plan to access it again when I get home and have more time. There is much I need to look into here.
5. lisa | August 2nd, 2007 at 4:31 pm
I just recented purchased additional domain names with keywords and I have them forwarding to our main site. Will we get this seo bump from that or should we add the real dns number?
(ANSWER: When used as a forwarding tool, domain names do not help your site’s SEO. The additional domains can help get traffic to your store, but when used as a name that forwards a searcher to another site- that domain will not help your site’s organic rankings.)
6. spence | December 20th, 2008 at 5:40 pm
I created a subdomain with my keyword and hosted my volusion site there. It shot me to top 10 in yahoo and has helped in google also!
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