There are several things to consider in the quest for the perfect domain name.
Remember that defined, a domain name is “a name that distinguishes your business from others on the Internet, allowing Internet users to find your website quickly and easily”. Your domain name will need to be different than other domain names out there. Do a search to get an idea of which domain names are available, and which domains are already taken (most are). Generating a unique domain name won’t be too complicated, since most generic names are already being used by other companies.
In order to allow Internet users to find your website “quickly and easily”, keep the following three tips in mind.
Tip 1: Keep it “short and sweet”
The shorter the site name, the easier it is for a customer to type and most importantly, remember. This also means that it’s easier for that customer to refer other customers to your site. The internet is all about speed and convenience, so choose your domain name along those same lines. Make the process of referencing, and getting to your website as painless and effortless as possible for your new customer.
Tip 2: Use keywords
Choose a domain name that is best suited for Search Engines. Search Engines, such as Google, are the number one place to advertise products for your online business. Try to use the main keyword or phrase you’d like to optimize your entire site for.
For example, if you specialize in selling jewelry, include the word jewelry in your domain name. If silver jewelry is all you sell, use the phrase silver jewelry. Don’t be too broad and at the same time, if you have a wide-ranging product base, don’t be too specific.
Use the tool that follows to test the popularity of different keywords currently being searched for: Keyword Tool.
Tip 3: Make it relevant
Make sure your domain name is relevant to what you are selling. This helps when customers search for products or services your site offers. This is where your common sense comes in handy. Think about your own ideal online shopping experience or if you haven’t experienced such yet, think about what you’d want that experience to resemble.
For example, if you wanted to buy a fishing lure, which site would you be more likely to take the time to visit, Site A or Site B?
- Site A: www.fishinglures.com
- Site B: www.bobsfishstuff.com
.
I’m sure you, like most internet shoppers, would more than likely opt for Site A.
Having a relevant domain name makes that site appear more significant and pertinent to exactly what the customer is looking for- saving wasted time and annoyance. With these tips in mind, let the search begin. And don’t forget the three S’s- Short, Smart, and Significant!
-Stacie Leonard, Ecommerce Marketing/Copywriting
Nice information for folks just getting started in the online business world. Your domain name can help alot if chosen carefully! Thanks!
If you think that you have found the right domain name, but you’re not quite sure if it’s the one… register it anyway before someone else does!
The perfect domain name has 14 characters or less. However – it is not always possible to follow this rule. If you need to work with more than 14 characters, 22 characters should be your upper limit. Do not go with longer domain names to avoid problems.
Whether you choose a brandable domain or a keyword domain is a choice you must make, and a choice you should make in accordance with your business plan.
Very informative. Thanks.
- Try to avoid a hyphenated domain. Most hyphenated domain will lose a considerable amount of traffic to the un-hyphenated version.
- Avoid number(s) in your domain to avoid confusion. So is it DogTraining8.com or DogTrainingEight.com?
- Make sure it passes the “Radio Test”. If your domain were to be mentioned on the radio, does the DJ have to say it a few times to get it through? Ex. your domain=WindyCT.com, so is it WindyCity.com?
For 99% of the projects we take on, a domain is already part of the equation.
our ecommerce website, http://www.PurifierOn.com is hosted by volusion, now we come up with another domain name, http://www.airgle.com for selling air purifiers on the internet. It contains “air”, good for SEO. We will have this new website go live on volusion very soon.
I find it very hard to think of a mane to use, however I am thinking about www. fashonessentials.com please let me know if this could work. Hoping to get a reply
Hello Myrtle,
http://www.fashonessentials.com would not be an ideal domain name to use. Please focus on the three points listed in the article above: keep it short and sweet, use keywords (I don’t see how fashon or essentials would be a good keyword to use), and make it relevant (again, although I’m not certain of what you are going to sell online, I don’t see how either of those words would be relevant to what you are selling).
We are interested in purchasing any domains with air purifier in it. Please contact us.
i do have a domain name http://www.hai.in
it is a 3 letter short word but people are getting confused and typing http://www.hai.com…any suggestions please ?
Hi Manikant,
You might want to check the availability of http://www.hai.com. If it’s available, you could purchase it and then redirect people to http://www.hai.in from there. Lots of businesses purchase several domain names to make sure their customers get to their site.
Hope this helps!
I am a domain reseller and also a community business adviser
Can I use this article, please? It is succint and supports exactly my advise to individuals and start-ups.
Author will be acknowledged and credited.
No problem! Glad it could help.