Felicia Munsey isn’t a VP or advisor for Sort This Out Cellars–she is consigliere.Jeff Munsey and Michael Cobb draw from their extensive experience as sommeliers when creating their unique line of red and white wines, but their branding for sortthisoutcellars.com and their wine labels actually derived from their favorite movie “Made” starring Jon Favreau and Vince Vaughn. The two star as inexperienced gangsters sent out to do a job in New York for a mob boss. The situation gets hairy with Vaughn and Favreau quipping all the way.

Jeff and Michael liked the movie so much they themed their wine labels and website after the swanky, Rat Pack style seen in the movie. Their most popular wines, the “Cardiff Giant” line, actually comes from a joke pulled by the movie’s mob boss.

“The Ultimate Sellers Contest” accepted entries from all Volusion customers switching from a demo to a live site. Criteria for winning included design quality, SEO, picture quality, and the over all look and feel of the site. When creating Sort This Out Cellars, Jeff designed the logo and branding himself, and then used a free Volusion template as a base for his designs. The look and feel gave the site a professional, consistent feel.

Currently, Felicia, Jeff and Michael sell only to California, but look for the Cardiff Giant line and their other offerings to start hitting other states soon. Congratulations to Felicia, Jeff and Michael on a job well done!

Michelle Greer, Marketing Specialist
michelle_greer(at)volusion.com
www.volusion.com

Technorati Tags: Volusion, sortthisoutcellars, Sort This Out Sellers, Volusion Ultimate Sellers Contest, Sell Online, Ecommerce Software, Shopping Cart Software

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