Is your business tweeting to its maximum potential? Check out this episode for a simple guide to make the most of your Twitter page by writing better tweets.
You can say a lot in 140 characters or less. On the other hand, you can also say a lot of nothing.
Learning how to write tip-top tweets for your business’ page is a must-do action for anyone using Twitter for social media marketing. If you do it right, you can boost your online presence by connecting with a wide audience and turning them into customers. Do it wrong and you can turn off a big pool of potential shoppers.
Ready to fine-tune those tweets? Check out my simple, 5-step guide to get started.
-Matt Winn, Social Media Manager, Volusion
Here’s the transcript if you’d like to read along:
If you’ve been living under a rock for the past five years, you may not have heard of Twitter. But for the rest of us, we already have a page or are thinking about launching one. No matter which boat you’re in, you’ll want to pay close attention to my simple guide for writing better business tweets.
First off, make sure to keep it short. Even though you have 140 characters to work with, studies show that 80 characters are ideal for maximum conversions.
Next, you’ll want to use hashtags. If you’re playing on Twitter and see a pound sign in front of a word, that’s actually useful and is what we call a “hashtag.” You can use hashtags to classify or categorize your tweets. For example, if you’re selling fashion you can use “#fashion,” which that will help show up in Twitter search results related to the subject.
Thirdly, make sure that you’re enticing viewers to click through. Most of your tweets will likely include a shortened URL, so take some best practices from journalistic headline writing and make sure that your tweets pop so you get people interested in clicking your link.
Fourth, always use proper grammar. Even if you have a limited number of characters, it’s absolutely unacceptable for you to use misspellings and bad punctuation. So if you’re guilty of saying
“U” instead of “you,” cut it out and be professional, no matter what.
Last, but not least, always mix up your content. If every single tweet is a sale or promotion, your followers are going to lose interest. Thus, make sure you’re spicing it up by keeping it varietal with blog posts, news articles, pictures and more – it’s a really great way to keep your followers engaged.
Hopefully these five tips for better business tweets will help with your Twitter efforts. It’s definitely a good business driver if you use it correctly. If you have any questions about this or anything else related to ecommerce, we’re always happy to help.
From me to you, happy selling!