Quick, list the three top brands that come to mind.
No matter which brands are at the top of your mind, they all have one thing in common: solid, consistent branding. While brand building is a critical, ongoing activity to crafting your story, there are some epic basics that you should always hold close to your ecommerce hearts.
To learn what these five critical branding elements are, check out today’s episode.
Can you think of others that should’ve made the list? Questions about branding your business in general? Leave me a question or comment in the box below!
-Matt Winn, Volusion
Here’s the transcript if you’d like to read along:
Your brand is a critical element of your online success. In order to tell the story of your business, you need to know what elements, in fact, make up your brand. With this idea in mind, here are the top five most critical elements of your online brand.
1. Brand name
For example, our brand name is Volusion, which explains why you can find us at www.volusion.com and www.facebook.com/volusion. The same thing applies to you. Your brand name is going to be everywhere, and it’s what people actually say and read, so make sure it’s a good one.
Your logo is absolutely critical to your overall brand. Think about it this way: your logo should be the visual representation of your brand’s story. Think of iconic logos like Coca-Cola or Apple. People recognize those brands as soon as they see the label, and you should shoot for the same.
3. Brand slogan
your brand slogan is also important. Your slogan summarizes your overall value proposition. For example, our slogan is “open a successful online store” and it summarizes exactly what we do. You can do the same by making sure your slogan is short, concise and catchy.
Your brand’s tone is essential to your overall branding. By tone, I mean how you’re communicating with your customers, particularly in your writing. Are you professional, friendly, stodgy or more laid back?
5. Brand consistency
Every single branding element, including your logo, slogan and tone must be consistent across every single communication piece because that’s how you actually build your brand. So keep it consistent and you’ll be in good shape.
Hopefully these five elements will keep you on track when building and promoting your brand. If you have any questions, just leave them in the comment section below and we’ll get back to you.
From me to you, happy selling!