Blogging is always a good idea when it comes to promoting your online business. Of course, the hard part begins when you actually have to start writing. Watch today’s episode to learn key takeaways to help you create better blog posts.
Have a blog? Congratulations! You’ve got a leg up on the competition.
Well, hold on – you’ve got an advantage only if you’re writing posts that people actually want to read.
You see, having a blog is just the first step to driving more traffic to your brand pages. The true magic happens when you’re creating content that people want to interact with and share, which is where content creation comes into play. While it’s not everyone’s cup of tea to write on a consistent basis, keep these takeaways in mind to help you write good blog posts, starting now.
Have questions or want further information on how to write good blog posts? Leave me a comment and I’ll get back to you in a jiffy!
Happy selling!
-Matt Winn, Volusion
About Matt Winn
Matt Winn is Volusion’s Marketing Communications Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.
Hey, Matt, Thanks for sharing tips and bits of your experience with us on here, as it is so true that blogging is not as easy as it seems and to come up with brilliant content and engaging stories, is something really hard sometimes!
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Hi Destiney, thanks for watching – glad it helped! I remember when I first got started with blogging that I was TOTALLY overwhelmed and felt like no one was reading. Just keep up the good work and keep those awesome ideas flowing – it definitely pays off! -Matt
Thanks for the guide, but I have another question?
How often should you link to your brand site on your blog? Should you in every post or is that too excessive?
Hi Adam, good question with no truly quantitative answer. My advice is to link to various pages on your site from your posts, only if it’s appropriate. In other words, don’t like back to your site for the sake of linking back to your site. But if the link adds value, or is strategic to your SEO plans, go for it. Hope this helps! -Matt
Thanks, Matt.
My question: how do I get my blog read by people? Do I link it to Pinterest through photos? (I’m new to Pinterest too.) You can see what I sell by looking at my website.
As background, I’m just getting my toe in the water. Facebook posts weren’t read by many people. My customer base is women over 50 with disposable income. My theory is that Facebook is not part of their lifestyle.
When I send out a newsletter, it is opened by about half the people on the list (they signed up for it voluntarily, this is not my client list.)
Thanks.
Thanks.
Hi Patrice, thanks for watching! Picking up blog readers can be slow at first, so don’t get discouraged by low readership in the early stages. As you get more content out there, you have more opportunities for people to find it. The best way to get people to read your posts is to let them know of your feed. You can do this by sending out this message in your newsletter or placing icons on your website. Regarding the Facebook note – you might be surprised, Facebook is seeing a lot of growth among older demographics, so don’t fully count it out quite yet. Also, a 50% open rate on your emails is quite good! A lot of marketers would love to have that many people opening their messages.
All in all, keep at it, keep writing, keep posting, keep building your social presence and keep sending emails. Blogging and social media are a lot like dieting – while we all want instant results, it takes a lot of hard work and dedication to reach your goal. Best of luck! -Matt
Great tips. Thanks Matt
Does Volusion have an integrated blog platform?
Good question Frank, do we have an integrated blog in our store?
Hey Matt thanks for that two minute tutorial that was awesome! I was wondering if you can give me
A short quick answer to this question? briefly I had to start learning about social media the Internet six months ago when my business of 20 years was failing the phone just wasn’t ringing a buddy of mine said Dennis stop doing home shows get on the Internet start branding your company. so I didn’t know anything about how the Internet worked behind the scenes or what I do to start branding my name. so for the last six months I’ve been burning midnight oil and just learning everything I can about the Internet at first it was overwhelming it’s still is over whelming but I think I got a handle on it and I started. and it’s just now starting to things are starting to click inside my head and I have a platform with all the sites that I want to be engaged in but I’m a one-man show and I was wondering if you can give me a quick guide template for 10 things I need to focus on, a a checklist of what I need to do daily weekly monthly how long I should spend on each task daily weekly that kind of that sort of thing. but keep in mind simple I’m new at this and I get overwhelmed and but I want to make certain goals and benchmarks have a realistic expectation of where I should be a month or two months or three months I also have a e-commerce solution from the olusion that I haven’t had time to start because that’s a whole Nother well,mind-boggling even though volusion makes it simple alright thanks again Matt and let me know if you got anything for me.
Dennis Kading Pondscape Visionary
Hi there,
I second Franck’s question above, but already know the answer, as I already checked into this. I am wondering, if content is king, and if a blog is your answer to content, why would volusion not have integrated an option for a blog in all of their templates? Would love to know that!!