Gina Geraci knew she had something special to sell online being located in New York. “New York Bagels are famous for their one of a kind taste and texture. It is one of the many things people crave after leaving New York. I knew it would be a hit because New York bagels can not be found anywhere else but here.

It is a unique gift idea and a great alternative to flowers and candy. The name New York Bagel Box was the perfect name for our online business.”

Gina originally went with GoDaddy based on the price but soon found the cart too restrictive. “Volusion offers options not available from GoDaddy. I was able to customize the free Volusion template to make my site look as if it was created just for NY Bagel Box. The old saying is true…you get what you pay for!”

Volusion’s automated features have helped Gina handle busy holiday seasons with ease. “The gift certificate options are a great way for our customers to purchase gifts to fit any budget. It also allows the gift recipient to select product preferences to satisfy any flavor craving. During the holidays, this is our most used marketing feature. I also love the fact that my shipping labels can be created with the touch of a button right on the “process order” page. During our busy season, this feature is priceless.”

Gina’s ambitions do not stop at bagels. “In the future NY Bagel Box plans to continue satisfying New York Bagel cravings all over the USA with hopes of developing a new web site that will deliver more New York specialties …..any guesses on what they might be?”

Michelle Greer, Marketing Specialist
http://www.volusion.com

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Kyle Hungate at Hungate Business Services decided it was time to stop relying on the phone and purchase orders and time to bring his business online.Initially, Kyle just wanted to use the internet to take orders. He had no intention of pushing his business online. “Going online for us was more to capture receivables from our existing client base faster using Volusion’s shopping cart software in conjunction with accepting credit cards. When customers ordered supplies from us before using traditional methods i.e. check, it wasn’t uncommon for us to wait over 45 days to get paid. We chose

Volusion over other shopping carts on the market because of the simplicity to setup the store—none of our staff had any real web experience. We evaluated other carts but without question Volusion was the easiest to evaluate and the step by step ‘how to’ movies were invaluable,” said Kyle.

Kyle got some unexpected results from using Volusion to open his online store. “We never planned really to sell beyond our client base initially! We thought we would just tell our clients about the site and try to solve our problem with account receivables–we estimate that 60% of our sales so far have been clients outside our normal customer base.”

Kyle turned to Volusion’s design team to make his site, www.hbsx.com, look professional. “Communication and the experience with the design services was top notch, Yuri did a wonderful job. I sketched out what I thought would be a good storefront and he expanded it to make it functional and very appealing to the visitor,” said Kyle.

Hungate Business Services has big plans for the online space. “Our plans going forward are to grow and expand our online offerings to our clients as much as we can. We have seen the power of the online business and it’s definitely more of a focal point for us now. We hope in the very near future we can dedicate a team to serve our online community just as we have for our brick and mortar operations.”

Michelle Greer, Marketing Specialist
http:/www.volusion.com

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Corey Anderson started his first commercial janitorial business in 1993, and relied heavily on feather dusters as a “staple” in the industry. Over the years he struggled to find quality feather dusters, and when he did, they were extremely overpriced. As Corey’s business grew, he developed a supply division for his corporation (Alta Supply, Inc.), and sold these janitorial supplies nationally to cleaning companies. The product line

focused on hard-to-find supplies that janitorial companies used in their everyday operations. FeatherDusterDepot.com later became its own division as the demand for feather dusters was far greater than any other products that were sold.

Corey chose Volusion as his first choice for an ecommerce provider. He had no problem getting familiar with Volusion’s tools. “I don’t know any HTML, or coding whatsoever. The store was a breeze to set up. The tutorials were great, and it was fun to have a human going through the examples. His typos and corrections on the tutorials were humorous, and brought a certain ‘real-ness’ to the experience. We have received great feedback from customers stating how nice our site looks. Little do they know I had little to do with it–it is all Volusion. How wonderful it is to be up and successfully running from day one.”

Corey sells business to business as well as business to consumer. “For business to business clients, we rely on the coupon code and bulk discount scheduling for this. These two features are critical.”

Things are looking up for featherdusterdepot.com. What are Corey’s plans for his store? “Three things. 1)Grow 2)Grow 3)Grow. We have enjoyed being profitable from day one with Volusion, and we intend to grow by leaps and bounds. With continual SEO tuning, and other marketing strategies, we hope to be in the number one search position for our product–Feather Dusters.”

Michelle Greer, Marketing Specialist
http://www.volusion.com

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