Improve Site Conversion

Detailed Product Information May Help Make Your Online Business the "One Stop Shop"

Detailed Product Information May Help Make Your Online Business the "One Stop Shop"

Jupiter Research claims that by 2008, nearly 30% of all offline retail purchases will be influenced by research performed online. That’s quite an influence. If such a large number of potential buyers are researching online before purchasing in a physical store, think of how many are researching online before buying online. With all of this being said, there is a major word to keep in mind here, “research”. Research is defined as “the collecting of information about a particular subject”. In regards to online selling, change the word subject to product and get to


Competitive Pricing: Are Your Products Priced Too High?

Competitive Pricing:  Are Your Products Priced Too High?

To determine whether or not your items are priced too high, do the same thing your potential customers are doing- search the web and compare costs. According to a 2006 Yahoo!/OMD study that polled more than 4,500 online families, two thirds (66 percent) use the Internet to research products and 64 percent use a search engine every day.

Take a product you sell, perhaps one you’d like to sell more of, and compare its cost against others. An exact search with price or compare prices after the product name may help to pull up the best results (example: [tickle me Elmo] compare prices). It may take awhile to sort out