Business advice tends to have its similarities: sell more, get more customers, reduce costs and so on. But have you ever thought about boosting your online business by giving back? It may seem counterintuitive, but it’s an important marketing lesson that can bring your business to new and more sustainable levels of success.
No matter how many times you toot your horn to customers, they probably won’t believe you until they hear it from someone else. Continue reading to see how you can incorporate external signals to boost the credibility of your brand.
What’s the key to turning a one-time customer into your biggest advocate? Shower them with great content. Read today’s post from our Method & Message series to learn how.
Before you can best sell to customers, you’ll want to get to know them. Meet the 4 kinds of online shoppers and how to appeal to each one in this post.
In a world that seems to shy away from face time in exchange for a more digital experience, it’s important to remember that we’re, after all, people. Human nature still leads us to appreciate the sound of a voice on the phone, a firm handshake before a meeting or the imperfect scribble on a card.
In part 1 of our Demand Generation marketing series, we discussed best practices on devising a brand strategy, deciding on the right mix of marketing programs for your online business and mastering the art of the customer experience.
Customer loyalty is your golden ticket to ecommerce success. Check out this episode to find five free and easy ways to satisfy your customers and keep them coming back for more.
OK – so the title of this post seems pretty obvious, right? One would think so, but there are still companies out there who seem to have forgotten to include their contact information on their website. With online sales expected Continue reading…
Many people think of ecommerce and customer service as two separate ideas. In fact, excellent customer service is one of the best ways to boost sales. Check out this episode to learn more about how your online business can improve customer service.
Join us as we explore the idea of customer loyalty, how it can be leveraged to better satisfy your current customers and get them to come back for more.