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Rich Blogging Tips to Earn Search Engine Rankings and Engage Buyers

Want to help your SEO? Then don't forget about your blog. Check out this video from our SEO Manager to learn how you can boost your search engine performance with blogging.

No matter what you’re selling, customer engagement with your blog is a must. It helps your business stay relevant, expands your audience and builds your authority as an expert in your field. To get the most out of your content efforts, make sure you’re utilizing these rich blogging tips to boost your SEO and business success.

Want to know more? Read this post about using your blog to drive more business. Or, if you’re ready to start blogging, check out this Volusion support article about how to link your blog to your Volusion store. And if you need help with content writing, check out our ecommerce SEO services.

 Rich Blogging Tips to Earn Search Engine Rankings and Engage Buyers

About

Nathan Joynt is the Marketing SEO Manager at Volusion, with over 8 years of professional search engine optimization, content marketing and website information architecture experience. He has helped many large and small ecommerce businesses maximize their organic search potential including several Internet Retailer top 500 companies. Nathan has a degree in music, likes to make up songs and thinks he could be a rock star, but most people agree - he's better at his day job. Have an SEO question for Nathan? Reach out on Twitter with #VolusionSEO

14 Responses to “Rich Blogging Tips to Earn Search Engine Rankings and Engage Buyers”

  1. Jo

    Hi
    Im relatively new to blogging and SEO, my site shows on on google when I do product searches so that side’s all set up. I have several products that do not rate highly on google (if at all), if I wanted to improve this by blogging about these products would I just right an article which contained the keywords? Do I need to use meta tags or any special html or can I just write an article and google will pick it up automatically? I have linked my wordpress to my website on google webmaster tools
    cheers
    Jo.
    http://www.jm-crafts.co.uk

    Reply
    • Nathan Joynt

      Hi Jo, thanks for commenting. Yes, I do recommend writing about your products in your blog but really, your content strategy for your blog should center around expanding on your products from the perspective of your audience. In other words, it should be complimentary to what’s on your shop. Ask yourself, what type of content will resonate with my customers? What do they want to engage with? Assuming you are an expert in your market, how well do you know your target market? How well can you relate to them and write for them in a very helpful, conversational way? This approach to writing blog content can be incredibly powerful. You can find ways to weave your products into these conversations and stories as legitimate solutions.

      From the pure technical side, you can optimize your blog posts for specific keywords – optimizing title tags and meta descriptions, but really the focus is on providing the relevant, useful info your target market seeks so they feel inclined to engage with you and eventually purchase from you. Google will find and crawl your posts as long as you have links pointing to your posts. Links are generated automatically when you promote your posts on Facebook, for example. I hope this helps.

      Regards,
      Nathan

      Reply
  2. Ian

    Hi Nathan
    Our site is a six year old e-Comm store dealing with automotive electronics, but has recently fallen clean off the google search rankings. There are a number of products with similar descriptions within the site – is google punishing us for having a number of similar meta title tags? And is there any way around this? We might as well be on the moon for all the organic search traffic we are currently receiving.
    Regards
    Ian

    Reply
  3. Nathan Joynt

    Hi Ian, thanks for your comment. There could be a number of reasons why you are losing organic search rankings. If you’d like to share your domain name I can take a look and try to offer some advice.

    Regards,
    Nathan

    Reply
  4. Matthew

    Hi Nathan,

    I’ve setup my store (www.villamonthomefurnishings.com) and wanted your opinion of what to do from here. I’ve setup meta tags, title tags, photo alt tags, starting a blog, etc. Any advice for a new store?

    Thanks!

    Reply
    • Nathan Joynt

      Hi Matthew, thank you for commenting. The first thing I’d do in your position is create a keyword targeting strategy where I’m gathering keywords relevant to my business through keyword research. Focus on 3 things: relevancy; search volume; business impact. Relevant keywords may include seed keywords such as – home furnishings, home decor, home accessories, home lighting – I’m basically going through your site categories here. These are obviously your most important keywords because that’s your business. Is this the same way your target market searches for these items online? If yes, proceed with longer strings such as – custom home furnishings, unique home furnishings, elegant home lighting, etc… Keep going with this exercise until your keyword universe is filled with both short-tail and seed keywords and also the longer, more specific keyword strings.

      Next, perform keyword research using the Google Adwords keyword tool. This will provide you with search volume and other useful, business impact information about your target market. What other things are people apparently searching for that you can offer on your site through content, product or both? How can your expertise be leveraging to create compelling content that will leave readers asking for more?

      After I’ve gathered my list of keywords and split them into different categories and subcategories, now I need to match them to the appropriate pages and begin creating content for those pages. Perform all of the technical on-page SEO.

      You need unique, conversational copy on your homepage as well. What is the most important keyword to target on your home page? Home furnishings? Home design advice? Write about it. Focus this copy on your target audience. tell them what they can expect to find on this site and the next steps to take.

      Hope this all helps!

      Regards,
      Nathan

      Reply
      • Matthew

        Hi Nathan, I appreciate your response and thank-you for your time! I just saw your response today and feel I am well on my way to SEO improvement. What I have found difficult, since I am in a very competitive industry, is finding long-tail keywords with enough monthly traffic and low-competition. Do you have any recommendations for me in regards to the furniture industry and how I can make use of long-tail keywords?

        Reply
        • Nathan Joynt

          Hi Matthew, this is a complex question to answer because typically the longer the search query, the less search volume in general. Doesn’t mean folks aren’t searching, just means its not enough to be on the radar. Google’s Hummingbird update was really targeting this concept with the idea that a single peice of well-written content could rank for a variety of related queries. One thing you can do right away is check your Google webmaster tools account and view the search queries driving traffic to your site. I would look for keyword themes and use these to seed your long-tail content creation. Next, do some competitive research to understand what your ranking competition is writing about and how their blogs are structured. Just perform some of your own searches. Content that is ranking highly for them and related to your “themes” can help you focus on your next topics. Ask your customers what they want to know about as well. Social can be a good way to start. I hope this helps.

          Regards,
          Nathan

          Reply
  5. Kacie

    Hi Nathan,

    Our website is http://www.n-essentials.com.au. We had wanted to install a WordPress plug-in into our Volusion store to start a blog. But soon realised that we couldn’t because our admin access won’t allow us to create a new database which means we can’t install the WordPress plug-in. Can you suggest the best way of creating a blog on our site?

    Thanks in advance.

    Reply
    • Nathan Joynt

      Hi Kacy, thank you for commenting. I want to make sure you’ve seen our support article linked to below the video. If you have seen this and still can’t establish your blog, I would suggest contacting support.

      Regards,
      Nathan

      Reply
  6. Joan Martin

    Hello Nathan,I had my website established since Sept. 2013. I need to improve my google ranking. When I type in yoga mats, that the target of my website; it is not even in the listings that come up. How do I get my website to have more visibility and ranking. I am very new at this and all this seems foreign to me.
    I would appreciate your feedback on what I should do at this point.
    Thank you for your help.
    Joan Martin

    Reply
    • Nathan Joynt

      Hi Joan, this is actually very interesting because I used to help one of those top companies you see rank for this very same term. They are a large, established yoga brand with thousands of articles written on the topic and yoga mats and DVDs in major stores across America. Over the many years of business they have accumulated millions of incoming links and tens of thousands of social followers and brand ambassadors that have helped establish them as an authority on the topic of yoga.

      I give you this background info because it’s important to understand the level of competition you are dealing with when trying to rank for this particular keyword. It’s extremely competitive. Google understands this particular brand’s level of overall authority compared to yours and it’s unlikely you will outrank them in the near-term. Certainly as your brand grows over time and you gain the necessary authority signals, you may be able to compete for this keyword. For now though, I would focus your strategy on developing rich, engaging content to reach to and resonate with yoga practitioners searching for the infinite long-tail that exists in this market. As you grow organic traffic from rankings earned from this content, you can funnel them into your yoga mats and other products. I point you in the direction of this article that goes into detail about how to identify and act on these keywords and opportunities – http://moz.com/blog/keywords-to-concepts

      Kind regards,
      Nathan

      Reply

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