(Very funny “two cents” comment Rich, good one!  In regards to pricing- it’s nice to adjust your prices to be competitive, but it should be reconsidered if it prevents you from making a profit.  A good rule of thumb would be to research competitor prices versus what you will be purchasing the items for from the manufacturer, before choosing to sale the item on your own site.  Then you can see whether or not the cost will give you a product you can be competitive with, while still making a profit.  Also, examine all of your products to see which ones you may be able to offer a lower price on, and then advertise those items.  Unfortunately, the merchants that are buying in bulk and getting price breaks are giving the customer what they’re often looking for- the cheapest price.  If you can’t offer the cheapest price, examine what makes purchasing from your store better than your cheaper competitors and try to push those benefits instead (quick delivery, a guarantee, free shipping, etc).  We try to encourage merchants to offer niche products, those that are unique and do not have a large amount of competition.  However, if your products are similar to many other merchants, you really have to think about what makes your offer stand out from your competitors.)