PPC and SEO are two acronyms that are thrown around a lot by businesses these days. But what exactly is the difference between the two? Please see our chart below for a full explanation of the differences:
Note: While some small businesses prefer to rely solely on PPC because it is faster and often much cheaper than investing in SEO, studies have shown that using PPC in conjunction with SEO efforts is the most effective way to drive traffic to your website.
-Kate Pierce eCommerce Specialist
Nice article! It’s nice for someone to lay everything out like that.