The Difference between PPC Advertising and SEO
PPC and SEO are two acronyms that are thrown around a lot by businesses these days. But what exactly is the difference between the two? Please see our chart below for a full explanation of the differences:
Note: While some small businesses prefer to rely solely on PPC because it is faster and often much cheaper than investing in SEO, studies have shown that using PPC in conjunction with SEO efforts is the most effective way to drive traffic to your website.
Volusion’s Marketing Services
-Kate Pierce eCommerce Specialist
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Entry Filed under: General Ecommerce, Getting Started In Ecommerce, Marketing and Promotion, Search Engine Marketing, Search Engine Optimization
May 19th, 2009 at 09:00am
May 19th, 2009 at 09:00am
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1 Comment Add your own
1. SEO | May 21st, 2009 at 5:33 pm
Nice article! It’s nice for someone to lay everything out like that.
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