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Ecommerce Roundtable: How to Choose Keywords for PPC

Wondering how to pick the right keywords for your PPC campaign? You’re not alone. Watch today’s roundtable to learn helpful strategies to make sure you’re making the best PPC keyword decisions.

Keywords are to PPC like an engine to a car. Without them, you’re not going anywhere.

Selecting your keywords for a PPC campaign is one of the most important decisions you’ll make, especially since it serves as the foundation for your success. So to make sure your engine is running, watch today’s roundtable where Kate and Bryan teach me different ways to pick the best keywords for your paid search efforts.

Happy selling!
-Matt Winn, Online Communications Specialist, Volusion

3 Responses to “Ecommerce Roundtable: How to Choose Keywords for PPC”

  1. Sanjay K

    Excellent round table once again. Thanks Matt and the guys at volusion for helping keep us up to date with all the latest trends etc. You guys are what makes Volusion shine out from all competition. Keep up the good work and i look forward to seeing you again for 2 min Tuesdays.

    Reply
    • Matt

      Thanks Sanjay! Let us know if you have any questions or topics you’d like us to cover in future episodes.
      -Matt

      Reply
  2. Tyler Abernethy

    Hey guys this is a very good article – typically long tail keywords are cheaper in PPC however all you really need is a good SEO company that can point you in the right direction. I just started one myself, its called Innovative SEO, pretty cool right? Check us out at Charlotte SEO company

    Reply

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