Believe it or not, the holidays are right around the corner. With this season expected to be the most lucrative in ecommerce history, it’s extra important to start prepping your site now. For some help, take a look at these tips from the trenches.
Last week, eMarketer reported that online sales are projected to $54.5 billion in the 2012 holiday season, a whopping increase of 16.8%. With this much money up for grabs, every second counts as we lead up to the busiest time of year for ecommerce sites.
And while the weather may not be so frightful in September, these tips for prepping your business from our Facebook fans are rather delightful:
Stocking up on shipping supplies, and will be hiring extra employees to help make sure all orders go out on time. –Ari, beltstation.com
Making sure all items are up to date with descriptions and great images. Creating promotions and eal of the days ready to launch when the shopping season starts. –Kevin, GoMobileNow.com
Stocking up on supplies and shipping boxes for increased production. Will start promoting sales/promotions on Facebook page soon. -Donna, caribeoncanvas.com
Working on my marketing plan now, plus searching for new products that dog lovers will drool over. –Tanya, KeepOnWagging.com
Hired new interns and training them on how to make the jewelry designs NOW. –Shannon, sandsdesigns.net
Getting our shipping system streamlined and cleaning up the website. –Janet, maplerose.ca
Getting extra stock in and figuring out what promotions to offer. –Kathy, rockrivergifts.com
Putting together gift sets with one of a kind basket/box type containers to fit a gentleman’s office or man cave. –Johnny, valorcandles.com
Getting extra stock in and trying to figure out how and where we are going to store it. –Shaun, partytracker.co.uk
Updating site SEO and offering free shipping! –Jason, factoryswimwear.com
Getting new stock in and putting old stock on sale. Writing up SEO and putting pictures on Pinterest and Facebook. –Lisa, westernglitter.com
Preparing promotions, cleaning up website – we just finished updating our navigation to make it more streamlined. Working on holiday gift guide and graphics. We are also having a sale to clean out older inventory. –Matt, redrockethobbies.com
Updating and cleaning up my website, deciding on promotions. –Tiffany, sassymaternity.net
Putting together some holiday gift idea newsletters with crafts and recipes as well for my customers. Going over all content to be sure it’s relevant and timely for the holidays. –Julie, LittleGirlsPearls.com
Revisiting our AdWords and Bing Ads campaigns to make sure we’re not wasting money and are optimized for Christmas. –David, steakbrands.com
In addition to enabling Volusion Mcommerce, updating our site (images, flexible width, etc.) to provide optimal viewing for all devices, be it desktop, iPhone, iPad, etc. –Beth, babycachet.com
Starting new discounted offers for the holiday season. –Imran, logospecialist.net
Putting the gloss on the 2012 Holiday Collection (custom photo cards) and structuring tiered pricing to encourage early bird shopping! –Carrie, murchisondrygoods.com
Thanks to everyone for contributing these great tips – if you have additional ideas to share for your fellow online business owners, leave a comment in the box below!