To get more Twitter followers, you can take one of two approaches: do it the easy way, or do it the right way.
The easy way is to simply follow everyone and their dog on Twitter with hopes that they’ll follow you back. The only problem is that the majority of these folks don’t care about what you have to say and won’t add any value to your business. The right way, on the other hand, is to strategically go about growing your follower base with a focus on quality. While this approach admittedly takes more time and effort, the benefits will be far greater in the long run. To help get your Twitter-building efforts on the right track, watch today’s video for five of my favorite tips.
Have any questions? Always happy to help – just leave me a comment in the box below.
-Matt Winn, Volusion
Here’s the transcript if you’d like to read along:
Hi, everybody! My name’s Matt, and I’m the Marketing Communications Manager here at Volusion. Welcome to Two Minute Tuesday. In the spirit of two minutes, we’re going to give you a two-minute guide to getting more quality Twitter followers.
Number one, quite simply, email your customer base. It’s really easy to get a bunch of Twitter followers by going out and following everybody else, but that does nothing in terms of quality. Instead, reach out to your customer base with a very simple email that says, “Guess what, guys? I’m on Twitter. Follow me for great news and advice, and it’ll appear in your Twitter feed.”
Secondly, engage with influencers in your industry. Influencers are the people who everyone else is talking about and are often seen as trusted sources of information. If you can engage with them by tweeting at them, retweeting them or just getting into their Twitter feed, it’s a great way to have them recognize you, which will attract others and get them to start following you as well.
Number three: Be a valued source of information. This is all about sharing high quality content, though you don’t have to create all of this content yourself. While you should share the content that you do create, don’t be afraid to share trending news articles and other things that are relevant. That way, people know to come to your profile and follow to get the latest updates on what they want to hear about.
Fourthly, retweet and mention others. Twitter is not a broadcast channel where you just talk about yourself all the time. Instead, it’s a dialogue. So start talking to other people and start retweeting their content. It’s a great way to get them to notice you and a great way to get them to follow you back.
Last on our list, link your Twitter profile everywhere. People can’t find your Twitter page unless they know it exists. So put it into your email signatures, place it on the template of your website, put it into your follow-up, your order confirmation emails, the full nine yards. Again, it’s all about letting people know that you have a profile, getting them there and convincing them to start following you.
Keep these five tips in mind as you work to build not just your Twitter base, but a quality Twitter base because that’s what it’s all about. Have any questions? Just leave me a comment in the box below and I’ll get right back to you. From me to you, happy selling!