Comments on: Free Tools to Make Your Store’s Graphics Look Legit http://onlinebusiness.volusion.com/articles/free-tools-to-make-your-stores-graphics-look-legit Articles and resources to help the growth and success of your online business. Thu, 20 Nov 2008 23:23:57 +0000 http://wordpress.org/?v=2.6.3 By: blogadmin http://onlinebusiness.volusion.com/articles/free-tools-to-make-your-stores-graphics-look-legit#comment-96046 blogadmin Thu, 06 Mar 2008 15:40:49 +0000 http://onlinebusiness.volusion.com/articles/free-tools-to-make-your-stores-graphics-look-legit/#comment-96046 I’m not so sure I would veer away from the homepage concept entirely. Why? Here’s an example: Say I am a scuba diver and I buy some gear from you. I love your customer service so much, I refer to your homepage in a forum. Although forums generally feature nofollow links, they are good for exposure. A blogger or magazine reads this forum, and refers to your website again. This is a backlink, which is good for SEO. Another blogger picks up on the fact that your service and prices are amazing, and refers to your website yet again. So much SEO now depends on backlinks, and no blogger, magazine, or person will refer to a specific landing page. They will refer to your homepage, so it’s important to optimize your homepage as much as possible. In fact, many websites use the nofollow attribute on pages like their “Terms and Conditions” page just to divert more “link juice” to their home page and more important pages within a site. Remember, so much SEO is actually generated off page rather than on page. If you aren’t taking advantage of the most linked to page within your site, you could be missing out. Landing pages are really great for PPC campaigns though, since you only get two lines to tell your customer what you are all about in an ad. There is not a way to simplify those URLs though. Perhaps this could be a feature request for the forum. I’m not so sure I would veer away from the homepage concept entirely. Why? Here’s an example:

Say I am a scuba diver and I buy some gear from you. I love your customer service so much, I refer to your homepage in a forum. Although forums generally feature nofollow links, they are good for exposure. A blogger or magazine reads this forum, and refers to your website again. This is a backlink, which is good for SEO. Another blogger picks up on the fact that your service and prices are amazing, and refers to your website yet again. So much SEO now depends on backlinks, and no blogger, magazine, or person will refer to a specific landing page. They will refer to your homepage, so it’s important to optimize your homepage as much as possible. In fact, many websites use the nofollow attribute on pages like their “Terms and Conditions” page just to divert more “link juice” to their home page and more important pages within a site.

Remember, so much SEO is actually generated off page rather than on page. If you aren’t taking advantage of the most linked to page within your site, you could be missing out. Landing pages are really great for PPC campaigns though, since you only get two lines to tell your customer what you are all about in an ad. There is not a way to simplify those URLs though. Perhaps this could be a feature request for the forum.

]]> By: Phil Ellis http://onlinebusiness.volusion.com/articles/free-tools-to-make-your-stores-graphics-look-legit#comment-95361 Phil Ellis Tue, 04 Mar 2008 18:17:37 +0000 http://onlinebusiness.volusion.com/articles/free-tools-to-make-your-stores-graphics-look-legit/#comment-95361 Michelle, what do you think of the concept of a variety of "landing" pages instead of the "home" page concept. What impact, if any, does this have on SEO? Thanks and I look forward to your response. Phil Ellis www.divesports.com Michelle, what do you think of the concept of a variety of “landing” pages instead of the “home” page concept. What impact, if any, does this have on SEO? Thanks and I look forward to your response.

Phil Ellis
http://www.divesports.com

]]> By: Phil Ellis http://onlinebusiness.volusion.com/articles/free-tools-to-make-your-stores-graphics-look-legit#comment-94360 Phil Ellis Sat, 01 Mar 2008 14:12:29 +0000 http://onlinebusiness.volusion.com/articles/free-tools-to-make-your-stores-graphics-look-legit/#comment-94360 I am now reading the Volusion blog every day. While I have been at online sales for a few years now, I am new to Volusion. We are not paying MUCH more attention to page appearance from the viewers perspective. The posts on the blog help us a lot. Thank you again. Phil Ellis www.divesports.com I am now reading the Volusion blog every day. While I have been at online sales for a few years now, I am new to Volusion. We are not paying MUCH more attention to page appearance from the viewers perspective. The posts on the blog help us a lot. Thank you again.

Phil Ellis
http://www.divesports.com

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