http://onlinebusiness.volusion.com/articles/ecommerce-statistics Articles and resources to help the growth and success of your online business. Sat, 07 Nov 2009 21:29:53 +0000 http://wordpress.org/?v=2.6.3 http://onlinebusiness.volusion.com/articles/ecommerce-statistics#comment-43293 Rebecca Wed, 08 Aug 2007 14:00:22 +0000 http://onlinebusiness.volusion.com/articles/ecommerce-statistics/#comment-43293 I do look a the stats, but I am not sure that I get as much out of them as I could. For example, I notice what searches brought folks to us, and try to keep those topics and keywords appearing in our store blog -- but perhaps that is just circular. Maybe I should be adding things that people might be searching for and not finding us on (bit I should write these things more clearly than that sentence). I also am not at all sure what response I should have to the geographic locations of my customers. I would love it if you would write more about this. (Michelle: If people are repeatedly searching for a particular product, you should make that product easy to find on your home page to ensure that you convert every sale you can. If you are getting a lot of traffic from a certain geographic area, you might want to offer these customers free shipping. You could also pursue marketing opportunities, e.g. geographically targeted click ads, radio ads, or mailers, in this area.) I do look a the stats, but I am not sure that I get as much out of them as I could. For example, I notice what searches brought folks to us, and try to keep those topics and keywords appearing in our store blog — but perhaps that is just circular. Maybe I should be adding things that people might be searching for and not finding us on (bit I should write these things more clearly than that sentence). I also am not at all sure what response I should have to the geographic locations of my customers. I would love it if you would write more about this.
(Michelle: If people are repeatedly searching for a particular product, you should make that product easy to find on your home page to ensure that you convert every sale you can. If you are getting a lot of traffic from a certain geographic area, you might want to offer these customers free shipping. You could also pursue marketing opportunities, e.g. geographically targeted click ads, radio ads, or mailers, in this area.)

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