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Detailed Product Information May Help Make Your Online Business the “One Stop Shop”

Jupiter Research claims that by 2008, nearly 30% of all offline retail purchases will be influenced by research performed online. That’s quite an influence. If such a large number of potential buyers are researching online before purchasing in a physical store, think of how many are researching online before buying online. With all of this being said, there is a major word to keep in mind here, “research”. Research is defined as “the collecting of information about a particular subject”. In regards to online selling, change the word subject to product and get to work.

Provide as much information as possible on your site to help turn these researchers into your future customers. Give details and information regarding every item that you sell- even if it’s one that people have obviously seen before. Provide detailed text descriptions and pictures, color swatches if applicable and alternate views. Show the researcher that your online store is just as good, if not better than any physical store (hint, hint- “Save gas money, time and hassle”, etc.).

If you provide the customer with all the detailed information they need, it will make your site more likable and just may make the difference between looking for more info and looking no further.

Learn How to Provide Product Descriptions and Upload Photos

Learn How to Add Color Swatches and Alternate Views for Products

-Stacie Leonard, Ecommerce Marketing/Copywriting

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Entry Filed under: General Ecommerce
October 25th, 2006 at 04:55pm
 

5 Comments Add your own

  • 1. Berri  |  November 20th, 2006 at 4:33 pm

    That is great information. I believe that consumers that shop locally look for certain products they have the advantage of seeing and touching the product without concerning themselves much with what its made of or how to use it. We try to provide our customers with as much information as possible and want to give them the benefits of having the product. Sometimes just giving them one way to use a simple product will turn a perspective customer into a customer for life.

  • 2. Charles Pharrr  |  January 9th, 2008 at 9:14 am

    This is great info. Would love for you to take a look at our site and see how you think we could improve.
    http://www.aardvark-antiques.com

    Thanks and have a great day!

    Charles

  • 3. Ron Thompson  |  October 29th, 2008 at 5:38 pm

    Yes all very good info. The best point is that in this time of slow down every minute of a customers time is taken up just trying to stay ahead of the tax man and the bills.
    Given that online shopping is happening allot after work when a customer can take off their shoes and relax or the kids are off to school. . The fact is that convince is still the best part of online shopping and service still the most important . Good pictures and descriptions just make good sense
    R>T>
    http://www.ernestandleegifts.com

  • 4. John Cambruzzi  |  November 10th, 2008 at 5:23 pm

    I am adding a message board to my site for low voltage outdoor landscape lighting system. Our plan is that google will index the threads and drive traffic to our site. Once consumers get the info they need they will be able to find the products to slove their problem that guided them to the site. I would love any suggestions for my site as well. http://www.lightyournight.com

    Customers also want clear info. Not many consumers are experts in the products that they are buying. They want to know what the product will do for them… not tons of stats and stuff.

    Thanks
    John Paul

  • 5. jimmyt  |  July 1st, 2009 at 8:32 am

    Provide as much information as possible on your site to help turn these researchers into your future customers. Give details and information regarding every item that you sell- even if it’s one that people have obviously seen before. Provide detailed text descriptions and pictures, color swatches if applicable and alternate views. Show the researcher that your online store is just as good, if not better than any physical store (hint, hint- “Save gas money, time and hassle”, etc.).thanks

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