Comments on: Coupons 101 – Offering Discounts Without Discounting Your Business

By: Judy from Remedies for anxiety

Judy from Remedies for anxiety — Sun, 28 Nov 2010 18:44:25 +0000

Thanks for the great articel. Is something I have been wondering about for a while now…

I have a couple of other sites/businesses that I wanted to use a coupon system with. Do you or can you recommend any software we can use to generate codes and how to get something on a site perhaps?

Thanks much!
- Judy

By: Matt

Matt — Tue, 16 Nov 2010 14:55:32 +0000

Great question. In this case, I would recommend segmenting your list to reflect your customers’ buying cycle. If you’re offering a new line of supplies, it’s might be worth offering the discount to everyone if it doesn’t eat too far into your margins. But if you’re targeting someone with a more specific discount, segmentation all the way.

One question to ask though: if someone requires new supplies every 60 days, would they purchase from you without the coupon? Definitely something to think about!

Thanks!
-Matt

By: Toner Cartridge Guy

Toner Cartridge Guy — Tue, 16 Nov 2010 05:31:31 +0000

What frequency is too frequent for coupons? If we sell printer supplies, a typical business needs supplies once a month, therefore should we send a coupon less frequently than that?

Or would it be better to segment our customers based on last purchase date… if they haven’t purchased in the last 60 days, send a coupon?

By: Residential Garage Doors

Residential Garage Doors — Sun, 07 Mar 2010 17:49:29 +0000

Residential Garage Doors…

Thank you soo much for describing in such detail about Coupons. Its refreshing to see people actually can write articles that make sense and not computer generated. The Best way to contact me is by email. I check it everyday. thanks again!…

By: Matt

Matt — Wed, 03 Mar 2010 18:05:51 +0000

Great question. It really depends on the price of your products. If you’re selling a $10,000 diamond ring, then 5% is a fairly sizeable amount. You’re absolutely right about the larger percentage equaling larger appeal. The main thing is to ensure that you balance the cost of the coupon with your ROI. While a big coupon may be wildly successful, it can hurt your bottom line.

Personally, I don’t get excited about anything less than 10% off, but that’s just me.

By: Aaron

Aaron — Tue, 02 Mar 2010 20:47:53 +0000

Any thoughts behind the psychology of the discount percentage, e.g. 5% versus 20%? Clearly, the larger the the percentage the more appealing but is anything less than x% considered an insult or not enough to drive buying behavior?

By: Matt

Matt — Fri, 18 Dec 2009 20:00:58 +0000

Great point, duane – good way to cover your bases. Has this happened to you before?

By: duane

duane — Fri, 18 Dec 2009 19:11:59 +0000

Remember to also let the customer know if the coupon can or cannot be used with any other offer, and that it does not apply to previous orders already placed. Man, folks always want to apply a coupon to an order placed previously.

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