If you want to effectively measure the success of your social media and content marketing efforts, you can’t forget about “dark social.” Watch this video to see what dark social is, how you can track it and more.
Web Analytics & Metrics
Because you can’t improve what you can’t measure, ecommerce analytics are a critical piece to the puzzle of online success. Although some of us may fear diving into numbers, understanding and leveraging your most important ecommerce metrics makes a huge difference in your overall performance. Use the information found here to start on the right path.
It’s no secret that mobile traffic is on the rise. Check out this video to see how you can better understand it, as well as get one easy, effective way to optimize for your mobile audience.
If you’re looking for an introduction to Google Analytics, then look no further. This guide will give you all you need to know, from how to set it up to what it can do for you, and even some tips and tricks at the end.
As your business grows its social media presence, it’s important to understand the benefit of these efforts. Read today’s post where our Marketing Analyst, Ashley Moreno, discusses the nuances of social media ROI.
As social media continues to rise in popularity, it’s important for you to interpret the right analytic information to better understand the value of your efforts. Continue reading as our Marketing Analyst, Ashley Moreno, provides her expertise on data-driven social media metrics.
Smarter Stats and Google Analytics are great tools for tracking your store’s web traffic, but they have different capabilities and may come up with different numbers. In this blog post, we’ll learn more about each one, and why you may see some differences between them.
While it’s easy for us to launch a website and hope that it’s performing well, it’s also a very bad idea to do so. Just like with a retail shop, you need to know where customers are coming from and Continue reading…
In our most recent installment of this two-part series, our web analytics guru, Neil Garrett, discussed the value in measuring website performance, utilizing valuable analytics tools and effectively measuring website success.
Determining the success of your online business always comes down to the numbers. But if you’re not a web analyst or former business major, it can be hard to find those numbers, much less know what they mean or how Continue reading…
Read on to get the answers to your questions about our previous Demand Generation post, “How to Drive Traffic and Boost Sales with Demand Generation.”