What do you do when simply submitting a shopping feed is no longer enough to succeed? One of our marketing experts shares 4 bidding strategies for rising above the Google Shopping competition.
Paid Search for Ecommerce
To truly maximize your search engine presence, you’ve got to pay up, which is what ecommerce PPC, or paid search, is all about. Fortunately, once you master the technique of executing your ads, the investment is worth its weight in gold. Start conquering your competition by driving better traffic, more often with these resources.
From new product definitions from Google to newly launched services from Bing, one of our Marketing Specialists explains recent changes to comparison shopping engine policies.
What role does keyword research play in your shopping feed campaign? You may not be able to bid on them, but a negative keyword strategy can help ensure better, prequalified clicks.
Struggling with Google Shopping’s new structure? Our partners at GoDataFeed explain recent changes and 5 Google Shopping bidding strategies for growing your campaign.
Add remarketing campaigns and visual ads to your PPC marketing strategy with Volusion’s new Advanced PPC Management.
Recent changes to the Google Merchant Center could mean suspensions for unwary merchants. Learn about the 5 most common Merchant Center suspensions and how to overcome them.
Optimizing your shopping feeds campaign takes time and intense analysis, but a few simple changes can help lead to better click-through rates and a better ROI.
The Google Shopping comparison shopping engine is one of the fastest ways to communicate the products that you offer–and the price that you are asking–to the eyes of interested buyers. Together with attractive product photos and competitive pricing, a well-crafted Continue reading…
The holidays are right around the corner and now is the perfect time to prepare your paid search campaigns for the selling rush. Watch our team of marketing experts as they cover beneficial techniques including: writing ad copy for the Continue reading…
Where are you investing your ad budget? Join us as we explore advertising networks outside of Google and the strategies that they pair best with.