Email Marketing

Some people say that email marketing is dead. Some people are dead wrong. In fact, ecommerce email marketing continues to keep customers interested in your business, and more importantly, continues to drive sales. Of course, your email messages need to be effectively written, designed and delivered, which is what the articles in this section are all about.

The Recipe for a Great Email Newsletter

The Recipe for a Great Email Newsletter

The email newsletter is the cornerstone of many content marketing campaigns. But for their relative popularity and importance, it’s surprising how many bad examples show up in our inboxes every week. So let’s break down some of the more successful examples and find out what they’re made of.