Branding

There’s more to online selling than products. In fact, your business should be a storyteller, crafting a message that appeals to your customers’ emotions. Chapter one of your business story should focus on ecommerce branding, which serves as the foundation of how your business is perceived. To begin writing your story, check out these articles on all things branding.

5 of the Best Branding Blog Posts

5 of the Best Branding Blog Posts

Online branding is a critical part of your website, to say the least. Check out five of our most popular branding blog posts and boost your branding knowledge.


5 Little Things That Make a Big Brand Impression

5 Little Things That Make a Big Brand Impression

When we talk about branding, most people think about their logo, tagline and homepage banner images. But your brand is more than that. Like your own personality, your brand is made up of all the little things you say and do over time.


Finding Your Brand Voice

Finding Your Brand Voice

In a digital world full of chatter, it’s critical for you to find the right voice for your brand. To learn how to get started, read this article from our Director of Marketing Communications, Olga Kazakova.