When it comes to business branding, there’s more than meets the eye. Check out this video to see what needs to happen behind the curtain to make your brand consistently stellar.
There’s more to online selling than products. In fact, your business should be a storyteller, crafting a message that appeals to your customers’ emotions. Chapter one of your business story should focus on ecommerce branding, which serves as the foundation of how your business is perceived. To begin writing your story, check out these articles on all things branding.
Crafting your business story is hard work. Making these epic branding mistakes makes it even harder. To help avoid these branding blunders, check out today’s video for 5 fails that can impact your image and reputation.
When we talk about branding, most people think about their logo, tagline and homepage banner images. But your brand is more than that. Like your own personality, your brand is made up of all the little things you say and do over time.
Each brand has a story to share. To start writing yours, take a look at some of these classic brand stories that have worked wonders for these organizations.
In a digital world full of chatter, it’s critical for you to find the right voice for your brand. To learn how to get started, read this article from our Director of Marketing Communications, Olga Kazakova.
Think about your favorite restaurants, retailers and businesses. Most likely, they have a distinct personality and a character that you connect with. Online businesses are no different.
How can you sell to customers if you don’t know who they are? Building customer profiles, or user personas, is a quick and easy way to ensure that you understand who’s buying from you and what motivates them. Read this quick guide to help you get started.
With Facebook’s recent transition to the timeline layout and its new algorithm reconfiguration, the platform might feel like it’s getting a little complicated, but optimizing your page doesn’t have to be.
Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and Continue reading…