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Usability & User Experience
With so many variables involved with your website, it’s amazing to see how even the smallest details can make a big difference. Focusing your attention on these nuances is what ecommerce usability is all about – making sure that your shoppers have the best user experience possible while on your site. To help you learn more about this important topic, including best practices on ecommerce testing, sift through this collection of articles.
If you want to learn more about user experience for your online store, then look no further. This guide gives you the basics of website user experience, the unique opportunities ecommerce websites have and how you can create your store’s best user experience yet.
Online shoppers are often in a hurry to get what they need and get out, so it’s important that your store be as user friendly as possible. Check out this post for four ways you can improve your store’s user experience.
One of the biggest challenges of online retail is the question of trust. How can shoppers tell if a site is secure? Are the products really what they seem? Will they actually get what they ordered? Building trust online is definitely harder online than in person, but it’s not impossible. We’ll show you some ways to start.
User testing is a great way to learn how visitors interact with your site and make improvements from your findings. To get started, watch today’s episode for some best practices for truly effective user testing.
If you’ve got questions on how to effectively design your purchasing process, pay close attention to these words of wisdom from guest blogger and Resource Nation copyeditor, Jessica Sanders.
Subcategories play a big role in organizing your products in a way that makes sense to online shoppers of all types. Check out this quick article to learn the basics of effectively setting them up on your ecommerce site.
There are three common ways to display product options on an ecommerce site. Check out this basic guide to help decide which format is best for you.
There’s a lot of talk about how short the average user’s attention span is online (and believe me, it’s short). An online user can take as little as 0.2 seconds to form an opinion about your brand. Check out this post to see how you can work those precious few moments to your advantage.
In web analytics, your bounce rate describes the number of visitors who come to your site and leave without visiting another page. For five easy ways to help reduce bounce rates for your online store, watch today’s video.