When we talk about branding, most people think about their logo, tagline and homepage banner images. But your brand is more than that. Like your own personality, your brand is made up of all the little things you say and do over time.
Method & Messaging
Join our Senior Content Strategist, Clay Delk, as he walks you through the ins and outs of all things content development. Whether you’re a content newbie or a seasoned pro, you’ll pick up tons of helpful tidbits and sound pieces of advice as you venture into the exciting realm of promoting your business through engaging, valuable content that will keep your audience coming back for more.
Whether you’re just getting started or you’ve been in business for years, professional communities offer great opportunities to learn and grow. And with the rise of professional networks, online groups and meetups, our community is more inclusive than ever.
We all know that giving time or money to a good cause helps us feel better about ourselves. But did you know that it can also help your bottom line? From increased sales, to word of mouth, to improved culture, doing good can be very good for your business.
The new year is a time for reflection, and our Senior Content Strategist, Clay Delk, would like to make a case for some simple changes you can make to improve your brand and your business.
For those of us that aren’t numbers people, the volume and variety of metrics can be overwhelming. Check out this post from our Senior Content Strategist, Clay Delk, on how to step back and take a more holistic view.
Naming products and services is hard. You want something creative, catchy and memorable, but you also want people to know what they’re looking at. Online stores have an added challenge, because these names often appear in links, posts and titles that people use to find and share your products. In this post, we’ll look at some ways to balance the two.
We focus on the ways we can use keywords strategically to get noticed by the major search engines. But keywords aren’t just for robots. They can also help us improve our content’s usability, findability and conversions. Check out this post from our Sr. Content Strategist, Clay Delk, to find out how.
One of the biggest challenges of online retail is the question of trust. How can shoppers tell if a site is secure? Are the products really what they seem? Will they actually get what they ordered? Building trust online is definitely harder online than in person, but it’s not impossible. We’ll show you some ways to start.
If you share content on your blog, social media and email newsletters, you don’t have to create it all yourself. You’re already a curator of great products, choosing only the products that fit your store’s brand and serve your customers’ needs. Why not do the same thing for your online communications?
Writing isn’t an exact science. But for something that’s so fluid and flexible, there are countless rules dictating what you can and cannot do to write correctly. We don’t buy it, and neither should you. Check out this post by our Sr. Content Strategist on how breaking the rules can make you a star student.