Want to help your SEO? Then don’t forget about your blog. Check out this video from our SEO Manager to lean how you can boost your search engine performance with blogging.
Content Development & Blogging
Where would we be without content? Just think: the web, including your online store, would be a pretty barren and boring place. Content is what makes the internet go round, which is why learning best practices in ecommerce copywriting and blogging are so essential to the success of your online business. Embark upon your content creation journey by leveraging the information found here.
If you’re wondering how to drive traffic to your blog, then check out this special guest post from a fellow ecommerce business owner and blogger, and see what she’s learned about running a blog that gets both traffic and business.
When we talk about branding, most people think about their logo, tagline and homepage banner images. But your brand is more than that. Like your own personality, your brand is made up of all the little things you say and do over time.
Whether you’re just getting started or you’ve been in business for years, professional communities offer great opportunities to learn and grow. And with the rise of professional networks, online groups and meetups, our community is more inclusive than ever.
We all know that giving time or money to a good cause helps us feel better about ourselves. But did you know that it can also help your bottom line? From increased sales, to word of mouth, to improved culture, doing good can be very good for your business.
The new year is a time for reflection, and our Senior Content Strategist, Clay Delk, would like to make a case for some simple changes you can make to improve your brand and your business.
For those of us that aren’t numbers people, the volume and variety of metrics can be overwhelming. Check out this post from our Senior Content Strategist, Clay Delk, on how to step back and take a more holistic view.
Naming products and services is hard. You want something creative, catchy and memorable, but you also want people to know what they’re looking at. Online stores have an added challenge, because these names often appear in links, posts and titles that people use to find and share your products. In this post, we’ll look at some ways to balance the two.
We focus on the ways we can use keywords strategically to get noticed by the major search engines. But keywords aren’t just for robots. They can also help us improve our content’s usability, findability and conversions. Check out this post from our Sr. Content Strategist, Clay Delk, to find out how.
Product descriptions can make or break a sale. While they can be easy to overlook, choosing the right set of words can compel even the most skeptical of customers to make a purchase.