After graduating from UC Berkeley, Adam Guthrie realized that he would not be happy with his career working for someone else. “Since I had some bartending experience (mostly as my fraternity’s social chair for a couple of semesters), I decided that retailing bar supplies for the at-home enthusiast was an underserved niche that I had the potential to take advantage of. After visiting a variety of discussion boards frequented by other storefront owners, and doing some research on my

own, I concluded that the Volusion platform would suit my needs best due to its professional appearance, flexibility, and automation features.”

Adam started off by listing his products on higher traffic sites while his search engine rankings were being built. “In the early stages of HomeBarSource.com’s launch, we relied solely upon price comparison sites such as Shopzilla, Froogle, and Shopping.com to provide leads to potential customers. Within a few months, the major search engines began to provide the website’s pages with higher page ranks in the search results due to the SEO capabilities of the Volusion platform. As revenue increased, we began to purchase ad-space and links to our store on high ranking websites, which within a few more months helped HomeBarSource.com reach top-10 (and in some cases, top-3) rankings for our major targeted keywords. We’ve also added a Drink Recipe informational section on our website, which has helped our site become indexed for even more related keywords and to increase our page rank due to an increase in the text:code ratio.”

Adam’s had so much success with homebarsource.com, he decided to open another store using Volusion’s platform, kitchenandrestaurant.com. Adam is optimistic about his new prospect. “While the sales and product line of HomeBarSource.com continue to increase, Kitchen and Restaurant appears to be gaining enough momentum to indicate the potential for an even greater success than our first venture.”

Michelle Greer
michelle_greer(at)volusion.com
http://www.volusion.com

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