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	<title>Comments on: A Personable &#8220;About Us&#8221; Page Can Boost Conversions Up to 30 Percent</title>
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	<link>http://onlinebusiness.volusion.com/articles/a-personable-about-us-page-can-boost-conversions-up-to-30-percent</link>
	<description>Articles and resources to help the growth and success of your online business.</description>
	<pubDate>Thu, 20 Nov 2008 22:42:06 +0000</pubDate>
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		<title>By: Ray</title>
		<link>http://onlinebusiness.volusion.com/articles/a-personable-about-us-page-can-boost-conversions-up-to-30-percent#comment-130553</link>
		<dc:creator>Ray</dc:creator>
		<pubDate>Thu, 04 Sep 2008 02:55:34 +0000</pubDate>
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		<description>It is certainly an excellent idea to include relevant information to instill trustworthiness.  We are working on our statement now. Thank you for the great advice.</description>
		<content:encoded><![CDATA[<p>It is certainly an excellent idea to include relevant information to instill trustworthiness.  We are working on our statement now. Thank you for the great advice.</p>
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		<title>By: Charles Dykes</title>
		<link>http://onlinebusiness.volusion.com/articles/a-personable-about-us-page-can-boost-conversions-up-to-30-percent#comment-98941</link>
		<dc:creator>Charles Dykes</dc:creator>
		<pubDate>Thu, 27 Mar 2008 22:05:50 +0000</pubDate>
		<guid isPermaLink="false">http://onlinebusiness.volusion.com/archives/a-personable-about-us-page-can-boost-conversions-up-to-30-percent#comment-98941</guid>
		<description>Great post Michelle - right on the mark. Whether it is on the About Us page, the blog or anywhere else, companies should take the opportunity to connect on a more human level -  give their prospects a reason to do business with them. After all, the 'brand' really is about people. 

ps...would love a chance to chat at WordCamp in Dallas this weekend.</description>
		<content:encoded><![CDATA[<p>Great post Michelle - right on the mark. Whether it is on the About Us page, the blog or anywhere else, companies should take the opportunity to connect on a more human level -  give their prospects a reason to do business with them. After all, the &#8216;brand&#8217; really is about people. </p>
<p>ps&#8230;would love a chance to chat at WordCamp in Dallas this weekend.</p>
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		<title>By: blogadmin</title>
		<link>http://onlinebusiness.volusion.com/articles/a-personable-about-us-page-can-boost-conversions-up-to-30-percent#comment-98820</link>
		<dc:creator>blogadmin</dc:creator>
		<pubDate>Wed, 26 Mar 2008 15:28:39 +0000</pubDate>
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		<description>No problem, Phil.  I wrote this because I go to a lot of Volusion sites and see either very little or too much irrelevant information on the "About Us" page.  It is a waste to spend all of your time setting up products if your customer is just going to leave because they are afraid to deal with someone they don't know.

Often small changes like one decent "About Us" page can make all the difference.</description>
		<content:encoded><![CDATA[<p>No problem, Phil.  I wrote this because I go to a lot of Volusion sites and see either very little or too much irrelevant information on the &#8220;About Us&#8221; page.  It is a waste to spend all of your time setting up products if your customer is just going to leave because they are afraid to deal with someone they don&#8217;t know.</p>
<p>Often small changes like one decent &#8220;About Us&#8221; page can make all the difference.</p>
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		<title>By: Phil Ellis</title>
		<link>http://onlinebusiness.volusion.com/articles/a-personable-about-us-page-can-boost-conversions-up-to-30-percent#comment-98701</link>
		<dc:creator>Phil Ellis</dc:creator>
		<pubDate>Tue, 25 Mar 2008 20:57:47 +0000</pubDate>
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		<description>Michelle, this may well be the best advice you have given on the blog since I have been reading.  The ABOUT US page is about the only place a new customer can go to get an idea of who we are.  I think mine is OK, but after reading this, we are going to start a project tomorrow to MAKE SURE it give the right impression of who we are.  Thanks a bunch.

Phil Ellis
www.divesports.com</description>
		<content:encoded><![CDATA[<p>Michelle, this may well be the best advice you have given on the blog since I have been reading.  The ABOUT US page is about the only place a new customer can go to get an idea of who we are.  I think mine is OK, but after reading this, we are going to start a project tomorrow to MAKE SURE it give the right impression of who we are.  Thanks a bunch.</p>
<p>Phil Ellis<br />
<a href="http://www.divesports.com" rel="nofollow">http://www.divesports.com</a></p>
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