Having a Facebook page for your business doesn’t help much if no one’s paying attention to it. Watch today’s video for five painless ways to increase your engagement on Facebook.
If you launched a Facebook page for your business just because “everybody else is doing it,” you’re not alone. While millions of businesses have extended themselves onto Facebook, not many of them entered the arena with a solid strategy. In other words, if you’re posting content on Facebook, but it falls on deaf ears, what’s the point?
To help get fans involved with your page, you need to get them interacting with your content, which is known in the social media world as “engagement.” Watch today’s video for five quick tips to get started.
-Matt Winn, Volusion
Here’s the transcript if you’d like to read along:
Hi, everybody! My name’s Matt, and I’m the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we bring you two minutes of ecommerce advice to bolster your online success.
Facebook is of ever-growing importance when it comes to your social media marketing. To have a vibrant Facebook community, you need to make sure that people are engaged. So pay close attention, because I’ve got five tips to help boost your Facebook engagement.
First, before you can engage a community of fans, you need to have a community. So try increasing your fan base by promoting your Facebook account via email, website or any other communication channel. You want to make sure you have a base to actually talk to.
Once you have a bigger fan base, try mixing up your content. One really effective way of getting your posts to show up in more fans’ News Feeds is to post pictures. People are naturally drawn to images, especially on Facebook. So post some! You’ll see a lot more engagement.
Number three on our list is to always ask questions and provide calls-to-action, or CTAs. Instead of just posting the title of your latest blog post, ask a question about it or simply tell people to like or comment. It works wonders.
Another quick and easy idea is to try posting your content during non-business hours. This may seem counterintuitive since you’re typically working 9 to 5, but you also have to remember that your fans are, too. Studies show that your Facebook fans are most engaged after hours and before bed, so try mixing up your times, maybe posting on the weekend. See how it works out for you.
And last, but definitely not least, provide good content. Now, you’ve probably heard me say this in every Two Minute Tuesday for the past two years, but it’s true. You’re going to have great engagement, especially on Facebook, if you provide high quality content that educates, entertains and gives insights into topics that people want to learn about.
Keep these five tips in mind when you’re trying to turn your Facebook community into Facebook super fans. If you have any questions, just leave me a comment in the box below. I’ll get right back to you.
From me to you, happy selling!