Pinterest is one of the fastest growing social networks out there. If your business is considering using this platform to connect with customers, this quick video is for you.
More likely than not, more and more of your customers are on Pinterest. And if your customers are like me, they’re likely spending more and more time on this popular social network.
With this much time and attention being focused on Pinterest, you might have considered launching a profile for your brand. Before you get started, it’s important to learn the ropes about this platform, namely how people use Pinterest. To help you out, check out this quick guide to using Pinterest for business.
-Matt Winn, Volusion
Here’s the transcript if you’d like to read along:
Hi, everybody! My name’s Matt, and I’m the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we bring you two minutes of ecommerce advice to bolster your online success.
If you’re like the rest of the world, you’ve probably flocked to Pinterest, and if you’re like me, you’re probably addicted to it. The good news is that your customers are too. So pay close attention because I’ve got five tips to use Pinterest to boost your business success.
First, before you do anything, you need to set your Pinterest objective. What are you trying to achieve? Don’t just create a profile because everyone else is doing it. You need to figure out: Are you trying to make connections with customers? Are you trying to drive traffic? Are you trying to increase brand awareness? Once you figure your objective out, it will plan the rest of your strategy.
Secondly, to really make the most out of your Pinterest page, you need to focus your strategy around the lifestyle of your customers. For example, here at Volusion, the connecting thread that we have through our merchants is that they’re entrepreneurs. So if you visit Volusion’s Pinterest profile, you’ll see that we’ve got vacation spots, good books to read and the whole nine yards. By also playing to your customers’ interests, you’ll really encompass the lifestyle mentality of Pinterest and connect with your followers.
Number three, and this one’s really important, skip the sales pitch. People are on Pinterest to have fun, not to be sold to. Yes, while it’s okay for you to have a board that has product images from your online store, don’t make that the entirety of your profile, because you’ll just drive people away.
Number four, learn about your followers. There’s a wealth of data living in all of your followers’ Pinterest profiles, so take some time to go and see what your followers are pinning. It will really give you insight into what their emotions are, and then you can use those insights to reach them more effectively with your marketing communications.
Last, but definitely not least, make sure that you establish relevant metrics. Remember, our very first step was setting an objective, so you need to figure out how you’re going to measure your progress. Take a look at how many followers you have, how many repins your pins are getting from your boards and how much referral traffic is coming to your site from Pinterest. These are all good examples of ways to measure your success.
Hopefully these five tips will turn your Pinterest profile into a selling machine and boost your business all the way around. If you have any questions about using Pinterest for business, just leave me a comment in the box below and I’ll get right back to you.
From me to you, happy selling!