Looking to boost sales and customer loyalty? Look no further than email newsletters. To learn how to make the most of your campaigns, watch today’s video for five valuable tips.
I’m just going to say it: I love email marketing.
Email is one of the most powerful tools in your belt: they help keep customers connected to your store, are fairly easy to create and are proven to boost sales. And with so many great email marketing providers to help your efforts along, it’s hard to make a case against leveraging email.
If you’re new to email marketing, I highly recommend starting with a monthly customer newsletter. Not only are they fun to create, this consistent messaging piece will do wonders for your customer loyalty. To help launch your newsletters on the right path, watch today’s episode for some simple tips on email marketing strategy.
-Matt Winn, Volusion
Here’s the transcript if you’d like to read along:
Now, one of the best ways to communicate with your customers is to hit them directly in their inbox, and you can do this once per month by sending them a newsletter. But it’s important that you make the most of it, so pay attention because I’ve got five tips to easily improve your email newsletters.
The first step to any effective email, and especially a newsletter, is to get people to open it. The first thing they’ll see when they hit their inbox, of course, is the subject line. So, make sure your subject line is efficient and concise. In order words, writing “[Company Name]‘s Monthly Newsletter” is not a problem. In fact, you’ll typically get a good open rate from that subject line.
Second on our list: Make sure you don’t skimp on email design. Once your subject line gets your customers into your message, you want to leave a good first impression. Make sure that the design is consistent with your website and your branding and that it’s pleasant to look at.
Number three, feel free to mix up the content within your newsletter. Of course, we all want sales coming from email and newsletters, and it’s completely fine to include a coupon or a discount. But don’t be afraid to link back to a post on your blog or have a company announcement. Again, this is a newsletter, so you should be informing customers about what’s going on.
Number four, and this is a really overarching topic, keep things consistent within your newsletters. By this I mean keep your subject lines consistent, send your newsletters out around the same time each month and keep the design layout consistent. Again, the idea here is to have people trained to really look forward to these messages, and when they open them, they should know exactly where to go to get what they want.
Last but definitely not least, you should always be testing, measuring and adjusting. In other words, you can A/B test different subject lines to see which is most effective. From there, you can really see your different open rates, click rates and sales rates, and then make adjustments to ensure that you have the most effective email newsletter you possibly can.
Hopefully, these tips will increase your deliverability rates, open rates, and most importantly, your sales rates. If you have any questions, just leave me a comment in the box below, and I’ll get right back to you.
From me to you, happy selling!