Product descriptions can make or break a sale. While they can be easy to overlook, choosing the right set of words can compel even the most skeptical of customers to make a purchase.
Here’s a look at five Volusion customers who truly understand the power of writing superb product descriptions. Continue reading to learn how you can do the same (that is, if you haven’t already).
Why we love it: It’s clear this is a product that customers love. The description clearly articulates the water bottles special perks and practicality. Nalgene is also very smart to include that its product is dishwasher safe; touching on what could be a pain point for its customers. Finally, the company makes an important disclaimer with the text “Please make sure the top does not touch the heating element” to provide valuable product care information that will help the company proactively reduce returns.
Why we love it: Model Roundup has a great sense of humor and really gets its customers. When writing your descriptions, feel free to include fun product slang that purchasers will appreciate. This description is a big winner because it’s short and sweet, but feels personalized and helps shoppers to gain a better sense of both the product and brand.
Why we love it: Hillbilly Stills’ descriptions help you to imagine owning their product with statements like “it will be right at home with your kitchen or bar.” The company also mentions all of the bonus items included with the purchase of a product, which is always a big selling point for customers. By also noting the products various usage options, this description lets buyers see just how multi-faceted this wine barrel is. The product itself is unique and interesting, so Hillbilly Stills doesn’t need to rely on gimmicky sales pitches in their descriptions.
Why we love it: It’s unexpected. Oranges aren’t exactly the first food item one thinks of when prepping for the holidays, but shoppers love to mix things up. Using descriptive adjectives such as “plump,” “handsome” and “generous” help to convey just how special this holiday gift basket is. Florida Farms is also smart to mention the “add-ons” a customer can receive when upgrading to a larger basket, providing the perfect opportunity for an upsell.
B. Witching Bath Co.
Why we love it: You know exactly what the product does and are even given directions on how to use it. One thing that is particularly worth noting is B.Witching Bath Co.’s grammatical correctness. No one wants to purchase a product from a site when its descriptions are covered in sloppy grammar and spelling errors.
We’d love to know – what are your tips for writing the perfect product description? Share in the comments section below!
-Lauren Hill, Volusion