This holiday season is slated to be the most lucrative in ecommerce history, which means that your online store has a chance to gobble up some big bucks.
One of the best ways to increase seasonal revenue is to leverage your most loyal fans, many of which are following you on social. You can easily make the most of this opportunity by thinking outside of the box with your holiday social media marketing campaigns. Fortunately, I’ve got five ideas that are easy to implement and will appeal to your biggest fans – be sure to watch the entire way through!
-Matt Winn, Volusion
Here’s the transcript if you’d like to read along:
Hi, everybody! My name’s Matt, and I’m the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success. With the holidays right at our doorstep, you’re probably looking for new ways to make more sales. Well, look no further than social media. Pay close attention, because today I’ve got five cool ideas for your holiday social media marketing.
First on our list, try offering a flash sale. This idea is really pretty straightforward, and it has to do with the idea of a flash. For example, go onto your Facebook timeline or your Twitter feed and offer a three hour discount only to your social followers, and then take it away once the time has expired. The idea here is to entice some eyeballs to go to your Facebook page continuously in hopes of catching one of those flash sales.
Cool idea number two: Ask a question, give a coupon. This is really effective on Facebook. All you have to do is ask via your status update: “If you could have any product in my online store, what would it be?” Then for all the responses that you receive, have a personalized coupon for that person for the product they submitted. They’re more than likely to go through and make that purchase immediately.
Thirdly, try incentivizing through a hashtag. Clearly, this tip is specific to Twitter, but what you can do is you can spread your reach by encouraging people to talk about your deal, your coupon or your promotion on your website by using a specific hashtag. To bait them to do so, try offering a bonus discount or a bonus coupon to them when they share your message on Twitter.
Cool idea number four: Give early access to your discount. This is really effective for Black Friday and Cyber Monday. For your social base, give them access to those deals that you have reserved for those specific days a couple of days early and make sure that your most loyal fans feel special.
Last but not least, and this isn’t so much a cool idea as it is a good one, be sure to promote your posts. If you’re going to put time and effort into having these really cool ideas on your social media pages, make sure that people know about them. Don’t be afraid to pay for a sponsored story or promoted tweet. It’s always a good thing to get, again, more eyeballs because they’ll drive more sales.
Leverage these five social media ideas for your holiday campaigns and you’ll be able to improve your ROI in no time. If you have any questions, leave me a comment in the box below, and I’ll get right back to you.
From me to you, happy selling!