In case you weren’t aware, the holidays are here. And while your competitors are probably working hard to outrank, outsmart and outsell you, there’s a little marketing tool out there that can help you stay on top. Say hello to the holiday video!
Creating an effective marketing video for the holiday selling season that’s equally compelling and relevant is no easy task, but if done well, can offer big results. Here’s a look a three holiday marketing videos that can teach us a ton about new ways to sell our products.
While almost all of us were overstuffed this Thanksgiving, Kraft realized that we always have room for more, especially when it’s delicious leftovers! By showcasing this universal aspect of the Thanksgiving holiday, Kraft can also advertise their product indirectly and associate it as a factor in the classic tradition of repurposing leftovers. If you can demonstrate to your customers that your products are synonymous with good times, great food and warm memories then they’ll remember it fondly during the their holiday shopping.
Takeaway: Use videos to highlight your products without overtly selling to customers. It’s important to demonstrate the value of your product in a practical setting, much like Kraft did with its turkey leftover sandwich.
Just because it’s the holidays doesn’t mean you have to beat viewers over the head with jingly music and graphics in your videos, especially if you offer seasonal products. Crocs did a particularly good job of introducing their fall fashions by leveraging experts within their team to explain how the new line came into fruition. Doing so not only presents the new product line, but instills confidence in the craftsmanship and makes an emotional connection with the brand. In other words, giving an expert-driven, behind the scenes look at your business is a proven way to help add credibility, no matter what you’re selling.
Takeaway: Don’t be afraid to create videos where you speak on behalf of your product. After all, you’re the expert! Your passion and expertise can help transform one-time shoppers into lifetime brand ambassadors.
Now this is a video with an intense holiday theme! That being said, the display of the lights in remote locations around the world lends an air of universality to this heavily tradition-themed commercial. Sometimes, you’ve just got to capitalize on the season to help customers connect with your products. Creating a “feel good” video will let shoppers identify your brand with the cheer and spirit of the season, making them more eager to visit your store year round.
Takeaway: Compelling videos can help to forge an emotional connection with customers, keeping your brand top of mind year round. This is a great idea to create a video content that truly celebrates the holiday season.
These holiday videos are a small sampling of the innovative ways to capitalize on the season. As an online business owner, the sky’s the limit for your own seasonal video. No matter which theme you decide to go with, a well-crafted video can be very profitable when everyone is in the giving (and buying) mood.
What are some of your favorite holiday videos, and why do they work for you? Feel free to share in the comments section below!
-Lauren Hill, Volusion