Brooks Lambert didn’t come up with a great idea for a website by putting together a focus group or scouring through Google keyword searches. He didn’t pour through marketing documents for nights on end or pay to go to retail Continue reading…
If you don’t know what you are doing, setting up Google AdWords can feel a lot like playing a slot machine in Vegas. You keep paying and paying, and nothing happens. Meanwhile, the experienced retired grandmother in the Wayne Newton Continue reading…
“Write better ads, strengthen your marketing initiatives and create higher-converting websites.” And, it’s “absolutely free”.* Google Analytics Overview At no charge, Google Analytics allows online business owners of all sizes and across all levels to gather crucial information on the Continue reading…
When Jennifer and Ken Morton decided to take their award winning brick-and-mortal business online, they expected that the site would be nothing more than a convenient way for local customers in the area to browse their products. Since opening Morton Continue reading…
If you go to a site, and it doesn’t look right, you will probably go somewhere else. After all, if someone doesn’t care to make their website look good, what will their product be like? It’s not always a correct Continue reading…
Major retailers like Kohl’s, JC Penney’s, Bath and Body Works and Macy’s are all currently having Presidents’ Day Sales. As tempting as it can be to use Honest Abe and George Washington’s endorsements to hock t-shirts, body spray, or electronics, Continue reading…
If someone is new to your online store, they do not truly know if you are a mom and pop operation to trust or some scammer in a far off country. For this reason, it is important to use your Continue reading…
No matter how many sales reps you get, those salespeople will never be able to close as many sales as a good website. They cannot be as accessible or offer as much information in as little time as a well Continue reading…
Imagine you are strolling through the mall and stop to look at your favorite department store’s window. Instead of seeing the usually up and coming trends displayed or a sign that marks an annual sale, you see a barrage of Continue reading…
The NCAA basketball season is in full swing, and Marquette is ranked #16 and is battling for the top spot in the Big East. How do Marquette fans help show their support for the mens’ basketball team as well as Continue reading…