A great rule of thumb when setting up and organizing categories within your site is to think of each and every category as a separate landing page. As Wikipedia notes, a landing page is a “specific web page that a Continue reading…
1] Loyalty. When consumers look for a particular product or service, they probably have only a few local brick & mortar options. But online, every option in the country crowds onto their PC monitors. A store in California is only a click a way from a store in New York. E-shoppers are sometimes overwhelmed by the wealth of choices. Unfortunately, this means that plenty of your customers will forget you, even if they don’t intend to. But they won’t forget to check their e-mail. A
A picture is worth a thousand words. If this time-told idiom holds true, shouldn’t you be paying close attention to every photo displayed on your ecommerce website? Photos sell products. Whether viewers are on your home page or on your product pages, showing clear, attractive pictures of your products converts visitors into customers. Help close your customers with these basic tips: 1.) Product photos should be clear, appropriately lit, and white balanced. As