Although paid listings are displayed in different areas of a Search Engine’s results page than organic listings, most consumers do not readily distinguish the two. The big difference (especially to online advertisers) is that when you click on one type of ad- someone is paying for it. Paid results can be implemented and adjusted rather quickly (via Search Engine Marketing/ Advertising), while organic listings are more of a long term result of a site’s efforts (gained

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Regardless of how smoothly your online business may be running, customer service difficulties are inevitable. The way you handle these difficulties will have a significant impact on your customers’ impression of your business. Unfortunately, one unsatisfied customer can broadcast his or her experience all over the internet with little regard for fairness or accuracy, and few people are willing to purchase from a company they do not trust. Here are some tips to help

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Spring into the new season with Spring/Easter homepage graphics, created just for you by our design team. The perfect way to keep your site up-to-date. To save a graphic for uploading, right click on the image and hit Save Image As. Uploading your Spring/Easter Homepage Graphic- From the admin area of your site, click Webmaster and then click on Branding Images. Next to Home Page Graphic, click Browse to find the image file you saved previously. Click on the

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A major goal of any online business owner is to give customers complete confidence in buying from his or her own site. And if it is a legitimate business, it is likely that the owner stands behind those items sold. With that being said, why not offer your customers a money-back guarantee? A guarantee can give potential customers the reassurance that if they make a purchase and don’t get what they want, all is not lost. Answer the following four questions to help

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In a recent online article from ECommerce-Guide.com, two Volusion clients (TheBeerBelly.com and BTTF.com) were featured as profitable niche sites. As mentioned in the Getting Started section, niche products are one of the top three things to look for when finding products to sell online. Niche markets, as bizarre as they may sometimes appear, hold a huge marketplace for online sales. As the article notes, researchers say “as more people realize that the Internet lets shoppers find obscure or highly specialized items, there’s more incentive to produce them for sale.”

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-Stacie Leonard, Ecommerce Marketing/Copywriting

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