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Archive for February, 2007

Tips for Creating an Effective “About Us” Page

In order to add credibility and personalization to an online business, a site should have a comprehensive “About Us” section. The page needs to be clear, informative and easy to find. Don’t hide information about your business. Instead, give your visitors a page that you would be proud to have read. With a solid backbone behind your online presence, visitors will be more likely to consider your site for a purchase. Answer the following six questions to help in writing

Search Engine Optimization, Step Two: Create (or Refine) Your Meta Description

A Meta Description’s overall purpose is to provide a brief explanation of a site and most importantly, to name the major items being sold. It can help rankings in search engines in providing more relevance to a site by giving spiders an accurate summary of its place on the net. As the words imply, a Meta Title names a site while a Meta Description describes the page to search engines and directories. In general, the Description can be considered a lengthened

Displaying Your Number: Giving Consumers Peace of Mind to Purchase

You can go to the computer, search for an item, find what you are looking for and make a purchase without leaving your mouse and without saying a word. No hassle, but no worries? Even though you don’t have to speak to someone when making a purchase, the option will likely give you added confidence in following through with the purchase. With this being said, is your phone number listed on your own website? It’s always a good idea to have your phone number

Search Engine Optimization, Step One: Create (or Refine) Your Meta Title

Your Meta Title appears at the very top of your computer browser window on your homepage and quickly names your site. Although it is a simple field, often consisting of less than 20 words, it is regarded by many as one of the most important elements in Search Engine Optimization. Supported by all major search engines, the Meta Title is the first thing search engine spiders see as well as most visitors to your site. Not only does your Title help search