New to online selling or simply new to Volusion’s software? Answer the five short questions at the link below to receive a checklist of everything needed in order to get your store out of the box and online.
Jupiter Research claims that by 2008, nearly 30% of all offline retail purchases will be influenced by research performed online. That’s quite an influence. If such a large number of potential buyers are researching online before purchasing in a physical store, think of how many are researching online before buying online. With all of this being said, there is a major word to keep in mind here, “research”. Research is defined as “the collecting of information about a particular subject”. In regards to online selling, change the word subject to product and get to
To determine whether or not your items are priced too high, do the same thing your potential customers are doing- search the web and compare costs. According to a 2006 Yahoo!/OMD study that polled more than 4,500 online families, two thirds (66 percent) use the Internet to research products and 64 percent use a search engine every day.
Take a product you sell, perhaps one you’d like to sell more of, and compare its cost against others. An exact search with price or compare prices after the product name may help to pull up the best results (example: [tickle me Elmo] compare prices). It may take awhile to sort out
Search engines are something to not only be considered, but valued from the very beginning of a site’s creation. Noted by many as the number one place to advertise an online business, search engines and the way in which they work and are used should be an ongoing thought in the mind of an online store builder. Whether on an organic search listing or a pay per click ad, a site appears to be more pertinent to what the user is looking to purchase or acquire information about when the actual domain name includes the keyword being searched for. That keyword will also appear bolded within the domain name, furthering the suggestion of site
