In less than half a second, a website can form a lasting first impression on its visitor. In that short amount time, they’ll either decide to stick around or will click away just as fast as they clicked their way there.

So how can you determine what your website’s first impression is? Ask for an outside opinion. It may be hard to determine for yourself- since you’ve already seen your own site several times and your opinion may be a bit biased, so ask others for help (neighbors, friends, family, etc). Simply tell them o take a quick look at your site and to give their first impression. Make sure

Bookmark to:

Here’s a new spin on an old saying for all you search engine marketers, “You can lead a person to a website, but you can’t make him (or her) buy!” Google considers ads with the highest Clickthrough rates, CTR’s, as “top performers”.

CTR= Clicks your ad receives ÷ Number of times ad is shown

But are your top performers actually “performing”? If your goal is to lead to sales and you’re not making as many as you’d like- you need to examine other factors on your site. Remember that an ad alone cannot make the sale for you. Apply common sense to the equation. Make sure you deliver exactly what is offered in the ad, that the page your sending clickers to is a page that contains the actual product searched for and that the site looks like one that is worthy of their time and money. Your top performers will do their part by setting the stage for what is desired after the click, it is your website’s job to finish it off with a sale!

Bookmark to:

Austin, TX (Volusion Inc.) September, 2006 –Volusion recently unveiled twenty new paid templates in order to provide clients with an easy way to get a new, professionally designed template at a fraction of the design cost. The new templates provide a quick way for a redesign, with the ability to be implemented by a designer into a site within five business days. The designer will also load the client’s current logo into the new template,

Bookmark to:

If you own or manage an online business, you may already be aware of the benefits of working from the comfort of your own home. As your own boss or manager, it’s important that while you reap the rewards of your flexible agenda you also get the best out of each and every day on the job. Here are some tips to keep an effective schedule and environment for all of your work from home endeavors.

Organize your time- Make a set schedule and stick to it. Starting and ending your work day at the same time every week will help you determine the exact amount of time you have to

Bookmark to: