Yesterday, we held the first of our holiday webinar events . To see the recording, check out the Volusion YouTube channel or download the full list of 101 Ecommerce Tips to Boost Holiday Sales. Continue reading to see answers to questions we didn’t get to the webinar.
Thanks for attending yesterdays’ webinar, 101 Ecommerce Tips to Boost Holiday Sales. We had quite the turnout, and we appreciate those who took the time to join us. If you missed the webinar, we covered a wide variety of topics, ranging from coupon strategies to shipping costs and holiday marketing. Comparison shopping engines (CSEs) and social media were two of the hot topics of the conversation.
Click here to download the full PDF: 101 Ecommerce Tips to Boost Holiday Sales.
And here’s the webinar recording, broken into smaller chunks:
We also had a rapid-fire Q&A session where attendees asked their burning holiday ecommerce questions. I answered as many as possible, but unfortunately time ran out before getting through the list. So in the spirit of helping you succeed online, here are some extra responses:
Q: Are PriceGrabber and Nextag free comparison sites?
No, PriceGrabber and Nextag are paid comparison shopping engines (CSEs). They follow a model that is very similar to traditional pay per click, meaning that you’ll pay a certain sum of money for each click on your product ad. Prices often depend on the category that your product is listed under, so many online business owners opt for a third party to manage their shopping feeds, especially during the busy holiday ecommerce season.
The main CSE that allows you to list items for free is Google Product Search. Just remember there’s a lot more competition on this engine, so ranking higher is a much stiffer challenge.
Q: How can I see which customers abandoned their carts? Is this a part of Volusion or do I have to install a third party software?
You can pull your abandoned carts report directly from the Volusion ecommerce software. All you have to do is click the “Orders” tab, then find the “Abandoned/Live Carts” option. For full details on how to interact with this report, read this article from our knowledge base. In order to contact the customer, you would need to have their email address or phone number, which is available if they’ve already created an account with your store.
One important thing to note about your abandoned cart report is that it will seem much longer than it really is. This is because when search engines crawl your site, they are guilty of leaving an abandoned cart. In order to mitigate this, check out this highly recommended read: Abandoned Carts Out of Control? Blame Search Engines.
Q: Is it a good idea to have a price comparison to competitors area in my store?
This one really depends. Personally, I’m very hesitant to recommend this idea unless you’re 100% certain that you have the best price, benefits and service in your competitive set. If you do explicitly list your competitors on your own site, you’re ultimately letting your customers know that there are other alternatives out there. Then all they have to do is enter a search for your competitor, causing them to leave your site. From here, it’s very possible that you’ve lost a sale.
It’s an ideal situation that your customers remain unaware of your staunchest competitors. If shoppers want to comparison shop, make them do the work on their own.
Q: Which meta tags are most important?
Good question. While all meta tags are important, the most important is the meta title, followed by the meta description. Meta keywords are a good practice, although they typically aren’t considered by search engines when performing rankings. For an in-depth look at meta tags, read this blog post: Learn SEO One Step at a Time: An Introduction to Keywords.
Remember, when adjusting your meta tags for the holidays, don’t completely abandon or modify your current ones. Making huge shifts will hurt the rankings you’ve already achieved throughout the rest of the year.
Be sure to check out our next webinar on holiday web design, coming on November 18!
-Matt Winn, Online Communications Specialist, Volusion